Aubrey Borchardt

About

Brand-focused social media manager and content strategist with a background in marketing, copywriting, and audience growth. I specialize in short-form video, brand storytelling, and relationship-driven outreach that helps lifestyle and wellness brands feel cohesive, intentional, and human. My work blends strategy with creative intuition to support brand presence, community trust, and long-term growth.

Experience

• Freelance Writer · Freelance07-01-2019

  Freelance writer with four years of experience delivering high-quality content across diverse industries. Specializes in creating compelling narratives that resonate with target audiences, blending data-driven insights and creative storytelling to drive consumer engagement and business growth. Portfolio includes insightful blog posts, persuasive marketing copy, and in-depth articles. Works with various businesses, aligning content with brand voice, messaging strategy, and business goals. Delivers clear, concise, and compelling content that captivates readers and gets results.

• Marketing Director · McCain Bindery Systems07-01-2012 – 01-01-2019

  Led strategic marketing initiatives, project management, and digital marketing at MBS. Spearheaded project planning, persuasive copywriting, and communication strategies. Created compelling content aligned with brand and target audience. Improved web presence and brand visibility through SEO strategy. Headed website development, enhancing digital marketing efforts with a user-friendly online platform.

Education

• University of TampaBachelor of Arts (B.A.), Psychology
• Lake Forest Academy

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