Alexandra B.

About

Hi, I’m Alex — a versatile Product Designer with 5 years of experience designing intuitive digital products across fintech, retail, and health tech. I enjoy turning complex problems into simple, user-centered solutions, and I’m comfortable working across web and mobile platforms. At CommaZero (fintech startup), I designed the company website and helped shape the initial app experience, mapping out key user journeys from the ground up. At Co-op, I worked on their e-commerce website and app, improving the customer experience for features like the Freezer Filler deal and handling out-of-stock flows to reduce drop-offs. At Genomics England, I was part of the Whole Genome Sequencing team, where I streamlined the genomic reporting process and redesigned complex data filtering tools for clinical users. Whether it’s launching a product from scratch or refining existing flows, I bring a flexible, collaborative approach to design — always focused on solving real user problems.

Experience

• Product Designer · Genomics England10-01-2022

  As a Product Designer at Genomics England, responsible for designing and improving user interfaces and experiences for genomic data platforms.

• Designer · Co-op12-01-2020 – 09-01-2022

  As a Designer at Co-op, contributed to the design and development of various digital and print materials, ensuring brand consistency and user engagement.

• User Experience Designer · Commazero06-01-2020 – 10-01-2020

  As a User Experience Designer at Commazero, focused on enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction with the product.

• User Experience Designer Intern · Sir Robert McAlpine09-01-2019 – 01-01-2020

  As a User Experience Designer Intern at Sir Robert McAlpine, assisted in the design and development of user interfaces, conducting user research and usability testing.

Education

• Karlstad UniversityUndergraduate level - 7.5 ECTS credits, Gender, health and technology
• Ravensbourne University LondonBA, Product Design

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