Alex Garcia

About

Hi! I’m Alex Garcia, a passionate Senior Product Designer with 8 years of experience crafting intuitive and visually stunning user-centered designs. I specialize in Product Design, UI/UX, and Web, and I love creating solutions that not only look great but also deliver real, measurable results for businesses. Whether it’s boosting user engagement, streamlining workflows, or helping startups secure funding, I thrive on designing products that make an impact. From fintech to automotive, healthcare, and e-commerce, I’ve had the privilege of working across diverse industries, collaborating with amazing teams to bring ideas to life. My work has led to award-winning projects, increased user satisfaction, and even helped startups like Deep Sky and Varo Bank achieve significant funding milestones. I’m all about combining creativity, strategy, and a user-first mindset to elevate experiences and drive success.

Experience

• Lead Product & UI/UX Designer · Genesis Motor Company09-01-2024 – 03-01-2025

  • Spearheaded the redesign of the Genesis Motors Company LMS Portal, introducing a modern, intuitive UI that improved navigation and boosted user engagement by 45%. • Designed personalized learning pathways and adaptive content recommendations, increasing training completion rates by 30% among dealership staff. • Aligned innovative design strategies with business goals, reinforcing Genesis Motors’ position as a leader in auto training solutions. • Leveraged data analytics to identify learning gaps and optimize certification tracking while improving sales team performances by 20% with multimedia elements like video and interactive modules, enhancing the learning experience and driving a 25% increase in knowledge retention. • Developed scalable design systems that streamlined workflows, reduced design iteration time by 20%, and ensured consistency across all digital products.

• Senior Product Designer · BRP01-01-2023 – 09-01-2024

  • Led the redesign of BRP’s financial reporting Saas product, optimizing data visualization for enhanced insights, resulting in a 30% improvement in user comprehension. • Drove innovation in financial data presentation, incorporating interactive dashboards and customizable report templates that reduced report generation time by 20%. • Standardized UI/UX frameworks to enhance scalability and expedite development cycles by 20%, all while ensuring design consistency across platforms. • Architected a comprehensive design system encompassing UI components that ensured a unified and scalable user experience across all digital touchpoints.

• Senior Product & UI/UX Designer · Varo Bank06-01-2022 – 08-01-2023

  • Led the redesign of their platform, focusing on establishing distinct design systems for both product (app) and website, creating a seamless, user-friendly experience that aligned with their mission to revolutionize banking. • Design efforts & launch enhanced user engagement, improved usability, and positioned VaroBank as a leader among neobanks. • VaroBank achieved a significant milestone, raising $510M in Series E funding and reaching a $2.5B valuation. • Exemplified ability to deliver impactful, business-driven design solutions that contribute directly to client growth and funding success.

• Lead UI/UX Designer · Deep Sky01-01-2022 – 10-01-2022

  • Created UI/UX design system as well as web design for Deep Sky, a carbon dioxide removal systems startup company. • Following the design and launch of their platform, Deep Sky secured a $40M USD grant and raised C$75M in Series A funding, establishing themselves as pioneers in carbon removal. • Crafted a seamless user experience and scalable design system that supported Deep Sky’s mission to tackle climate change. • By aligning design strategies with their business objectives, I delivered a platform that not only enhanced usability but also positioned the company as a trusted leader in the emerging carbon removal industry.

• Principal Product Designer · Lincoln Motors06-01-2021 – 12-01-2021

  • Led design of Lincoln Motors Personalization Studio, car configurator app, sales assist tool for dealership sales reps. • Resulted in a 40% increase in sales efficiency and a 25% reduction in time spent on vehicle customization during the sales process. • This app boosted the in-dealership sales process by empowering sales reps with a seamless, user-friendly tool to personalize vehicles for customers in real-time. • My design leadership not only enhanced the user experience but also contributed to a more efficient sales workflow, enabling dealerships to provide tailored customer experiences and close deals faster. • Project exemplifies ability to deliver impactful, business-aligned design solutions.

• Senior Product & UI/UX Designer · GoodTree Capital09-01-2020 – 06-01-2021

  • Led the UI/UX design and product strategy for GoodTree Capital’s new design systems for both investment platform and website, focusing on simplifying complex financial data for investors, leading to a 40% increase in user engagement. • Collaborated with stakeholders and developers to create a user0-friendly interface for portfolio management and deal sourcing, enhancing the overall investor experience. • Implemented new features for automated impact reporting, enabling investors to easily assess the social and environmental impact of their investments. • Identified pain points and improved platform navigation and functionality, resulting in approx. 25% reduction in support inquiries.

• Senior UI/UX Designer · Soberlink03-01-2019 – 08-01-2020

  • As the Senior UI/UX Designer for Soberlink, I led the redesign and successful relaunch of their website, focusing on creating a more intuitive and user-friendly experience. • Improved design not only enhanced usability but also resulted in a 35% increase in online sales conversions and a 20% boost in customer retention rates. • Project highlights ability to combine user-centered design principles with business objectives, delivering impactful digital solutions that drive measurable results.

• Senior UI/UX Designer · Urgent Care 24/707-01-2018 – 07-01-2019

  At UrgentCare247, I transformed the digital patient experience by spearheading a comprehensive redesign of their platform as the Senior UI/UX Designer. By reimagining the user journey with a focus on accessibility and intuitive navigation, I drove a 20% surge in appointment bookings and boosted user retention by 15%, setting new standards for on-demand healthcare engagement. By leveraging deep user-centered design principles and fostering close collaboration with key stakeholders, I delivered a platform that not only enhances patient satisfaction but also reinforces UrgentCare247’s commitment to seamless, high-quality urgent care. This project is a testament to my ability to align innovative design with strategic business objectives to achieve measurable, impactful results.

Education

• Product Design Master Class ProgramCertificate of Completion, Product Design
• UI/UX Design Master Class ProgramCertificate of Completion, UI/UX Design
• Web Design Master Class ProgramCertificate of Completion, Web Design
• The Web Developer BootcampCertificate of Completion, Web Development

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