Alexandra Jaffe

About

I’ve built a career translating complex topics into compelling, accessible stories — whether I’m on deadline in the White House briefing room or guiding a Fortune 25 healthcare company through a reputational challenge. A journalist for more than a decade, I reported for the Associated Press, VICE News Tonight on HBO, NBC News, CNN and more, covering presidential campaigns, policy and national affairs across 43 states. I was part of the VICE team that won an Emmy for coverage of the Kavanaugh Supreme Court hearings and traveled internationally with Vice President Kamala Harris during the Biden administration. At the AP, I covered the first year of the Biden administration—regularly questioning senior officials, filing investigative stories, and reporting from campaign trails. Today, I lead strategic communications, helping healthcare, fintech and retail clients navigate high-stakes messaging moments, developing crisis playbooks, executive-facing messaging, and media strategies for national brands. I’ve advised senior communications leadership at Fortune 100 companies and supported organizations on politically sensitive issues and corporate reputation.

Experience

• Director · Marathon Strategies LLC10-01-2024 –

  Lead strategic communications and media relations efforts across major healthcare, fintech, and retail clients — including a Fortune 25 healthcare provider — developing crisis communications plans, executive messaging frameworks, and stakeholder engagement strategies on topics ranging from Medicaid policy, tax reform, and layoffs to DEI. Ghostwrite op-eds, press releases, talking points, and media briefings for senior executives and former public officials; secured earned media placements in top-tier outlets including The Wall Street Journal and national broadcast coverage. Develop and present proactive reputation management strategies for high-profile clients facing political scrutiny or investigative media inquiries, including full risk mitigation planning and brand positioning guidance at the C-suite level. Mentor junior team members and oversee the production of daily media digests, op-eds, and communications plans, ensuring message discipline, accuracy, and strategic alignment. Collaborate cross-functionally with design, digital, and data analytics teams to build multimedia assets, advocacy campaigns, and internal communications tools, including PowerPoint briefings and stakeholder collateral.

• White House reporter · The Associated Press02-01-2019 – 02-01-2022

  Covered the first 14 months of President Joe Biden and Vice President Kamala Harris’ administration for national newswire, with a focus on gun control, immigration policy and Harris’ vice presidency. Represented the AP and broke news during White House press briefings, gaggles and on national trips with the president. Wrote daily wire copy, weekly enterprise stories and investigative reports. Traveled internationally with Vice President Harris, writing two stories daily during trips to Guatemala and Mexico and Singapore and Vietnam. Covered nearly every top-level Democratic candidate, ultimately focusing on the Bloomberg and Biden campaigns, and multiple debates. Traveled with the Biden campaign, representing the AP in gaggles, at events, on the Biden campaign plane and during press conferences. Broke news on campaigns in Iowa and nationally. Appeared on NBC, WAMU, the AP’s political news podcast and other outlets to discuss political news of the week.

• Correspondent · Vice News Tonight02-01-2017 – 02-01-2019

  Won Emmy for coverage of Kavanaugh hearings. Reported, pitched, wrote and fronted daily news packages on policy and politics for weekly HBO audience of 600,000 viewers. Second-most prolific reporter on the show, producing 55 packages ranging 3-8 minutes during 2018 season (out of 126 episodes).

• 2016 Campaign Embed · NBC News07-01-2015 – 01-01-2017

  Covered every 2016 candidate except for Hillary Clinton, with focus on Marco Rubio, Donald Trump and Bernie Sanders, acting as primary representative of NBC News for each campaign on press planes and campaign trail. Broke news on multiple campaigns and wrote daily digital news and feature articles. Shot live video of campaign events and interviewed candidates and voters on live television. Part of small investigative team tasked with digging into Donald Trump’s businesses and lawsuits.

• Staff Reporter · CNN11-01-2014 – 06-01-2015

  Reported and broke news on congressional policy, campaigns and the 2016 presidential race for CNNPolitics.com, with focus on Marco Rubio’s campaign. Reported, pitched, wrote and fronted digital videos to support multimedia web packages.

• Staff Reporter · The Hill01-01-2012 – 08-01-2012

  Cover House and Senate races, as well as the early contours of the 2016 presidential race for one of four main congressional publications, with circulation topping 24,000. Produce 3-10 blog posts, plus one freshly-reported piece, daily, as well as an enterprise piece each weekend. Appear frequently on television and radio, including Fox News, SiriusXM POTUS Press Pool, the Bill Press Show, WJLA's Capital Insider and others to discuss reporting.

• Staff Reporter · National Journal01-01-2012 – 08-01-2012

  Covered breaking news and the 2012 presidential race for major congressional publication with circulation of approximately 15,000. Produced expert analyses of news and policy developments for weekly newsletter, sent to industry and congressional leaders. Launched and maintained comprehensive coverage of Sunday political talk shows.

• Reporting Intern · Houston Chronicle09-01-2011 – 12-01-2011

  Covered Texas Senate race, Rick Perry's presidential run. Covered Texas delegation to Congress, including Fall of 2011 debt ceiling fight. Wrote spot news for Hearst's wire, producing stories for over 30 newspapers nationwide on issues ranging from ocean policy to foreign affairs.

• Editorial Intern · Roll Call05-01-2011 – 08-01-2011

  Researched, reported and wrote feature and human interest pieces for the Around the Hill section. Contacted congressional offices and compiled information for the Congressional Baseball Game roster and program.

• Editor-in-Chief · The Campus Newspaper09-01-2010 – 04-01-2011

  Winner of 1st place award in General News Reporting in the Keystone Press Awards; led staff to win three other awards. Managed and organized training for editorial board of 10 students and 10 reporters. Guided advertising managers through the creation of an improved business plan that led to a 60 percent increase in advertising revenue. Implemented Twitter strategies, including live-tweets and crowd-sourcing of events on campus. Expanded coverage to surrounding town and breaking news. Arranged weekly layout and article budget for three-page sports spread and news spread. Copy-edited and reported for all sections, including News, Opinion, Features and Sports.

Education

• Allegheny CollegeBA, English
• Georgetown University
• Walter Payton College Prep HSCollege Preparatory Diploma

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