Natalie Hollyoak

About

I’m a communications pro with 7+ years of experience bringing brands to life through storytelling and strategy. After 4 years in corporate PR and marketing, 2 years at a creative agency, and the past year and a half as a freelancer, I’ve learned how to craft messages that connect, whether it’s executive communications, global newsletters, punchy headlines, or social campaigns. My experience has spanned industries like consumer tech, music, and automotive, but the common thread is always creating content that feels human and makes an impact.

Experience

• Account Director · Brand Definition2023-10-01 –

  - Own the public relations and social media strategy for clients in the consumer tech and music industries - Cultivate relationships with media and influencers, leading to earned media placements in top-tier outlets like New York Times Wirecutter, Architectural Digest, and Wired

• Communications Specialist, Internal · Daimler Truck North America2022-06-01 – 2023-09-01

  - Created and distributed weekly newsletters to over 3,000 employees, improving engagement and communication - Led the rollout of an employee engagement app for the manufacturing workforce, increasing connectivity, transparency and trust - Collaborated with the CEO’s office to deliver executive messaging and critical updates - Designed and managed the North American intranet homepage, streamlining resource access

• Communications Specialist, External · Daimler Truck North America2021-02-01 – 2022-06-01

  - Wrote and edited press releases, internal updates, and media content for electric and autonomous vehicle launches - Planned and executed multi-channel communication campaigns in partnership with internal teams and vendors - Managed stakeholder relationships to ensure consistent messaging across media and internal platforms

• Marketing Specialist · Northwest Analytics2020-04-01 – 2021-02-01

  - Developed lead-generation campaigns through targeted content and graphic design for email and social media - Streamlined processes for a new sales enablement platform, consolidating resources into a centralized hub - Collaborated with cross-functional teams to align marketing strategies with business goals

• Corporate Communications Coordinator · Daimler Trucks North America2019-09-01 – 2020-04-01

  - Managed internal communication strategy, including crisis COVID-19 updates and employee engagement initiatives - Drafted press releases and executive talking points for high-visibility projects - Planned events with the CEO’s office to foster employee collaboration and engagement

• Marketing Coordinator · Northwest Analytics2018-08-01 – 2019-08-01

  - Managed global social media accounts for Northwest Analytics and The Manufacturing Leadership Forum brands by driving consistent reach and engagement growth, as well as advising the executive team on best practices - Planned company sales events, secured executive speaking opportunities for NWA leadership, and graphic design for social media and product collateral

• Social Media Specialist · EmPower HealthIT2017-12-01 – 2018-05-01

  - Created and managed content calendars for EmPower HealthIT and EmPower Nursing & Allied Solutions - Wrote blog posts for company websites - Tracked and analyzed website traffic through Google Analytics

• Marketing & Social Media Specialist · Gonzaga University School of Education2017-09-01 – 2018-05-01

  - Created and implemented brand-new social media marketing plan for SOE graduate programs, and assisted with the coordination and execution of paid media - Provided graphic design for ads and managed budget allocation for placements - Reported on weekly tracking of social media metrics and participated in marketing department meetings

Education

• Gonzaga UniversityBachelor’s Degree, Public Relations
• Jesuit High School

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