Alexia Abreu

About

Growth Marketing Manager focused on building end-to-end acquisition and conversion systems across paid media, CRM, and digital channels. Experienced developing scalable lead generation strategies, optimizing funnels, and improving conversion performance to drive measurable growth. Strong background aligning marketing, tracking, and customer journey systems to support efficient customer acquisition and long-term business impact.

Experience

• Independent Marketing Consultant · Independent Marketing Consultant11-01-2026

  Advising businesses on brand repositioning, lead generation strategy, paid media architecture, multi-channel marketing, reputation management, and conversion-focused website optimization. ● Led brand repositioning initiatives to better align messaging, audience targeting, and overall market positioning ● Designed lead generation strategies and paid media architectures across Google Ads and Meta to support scalable customer acquisition ● Developed multi-channel marketing strategies across paid media, content, and local presence to improve lead flow and conversion performance ● Built and implemented reputation management systems to increase reviews, strengthen trust, and improve online visibility ● Audited and optimized websites, improving messaging, user experience, and conversion rates ● Identified gaps in lead flow, follow-up processes, and acquisition systems, providing strategic recommendations to improve performance

• Marketing Manager (Growth Marketing) (Contract) · Immigration Law Firm04-01-2025 – 10-01-2025

  Lead generation, paid media strategy, and funnel optimization for a multi-location law firm focused on client acquisition. ● Managed over $1M in annual paid media spend across Google Ads and Meta, improving ROI, ROAS, and overall campaign efficiency ● Reduced cost per lead (CPL) by up to 35% while improving lead quality and conversion performance ● Developed and executed full-funnel acquisition strategies aligned with intake processes and revenue goals ● Led and mentored a 10-person cross-functional team, aligning marketing KPIs with sales performance through weekly optimization reviews ● Built and optimized landing pages, messaging, and user flow to improve conversion rates ● Conducted technical audits across tracking, CRM integration, and reporting systems, improving data accuracy and performance visibility ● Launched testimonial-based content strategies to strengthen trust, increase engagement, and improve campaign performance

• Marketing Analyst Manager, Paid Search (Contract) · CORE – Nonprofit Organization10-01-2024 – 04-01-2025

  Paid media, campaign strategy, and performance optimization for an International nonprofit, supporting fundraising initiatives and donor acquisition efforts. ● Developed and executed multi-format Google Ads campaigns (Search, Display, Video) supporting Giving Tuesday and end-of-year fundraising initiatives ● Created high-performing ad creatives including copy, video thumbnails, banners, and QR code integrations to improve engagement and conversions ● Ensured full compliance with Google Ad Grants policies, maintaining account eligibility and maximizing budget utilization ● Conducted keyword research and applied audience segmentation and negative keyword strategies to improve targeting, CTR, and ROAS ● Optimized landing pages, developing wireframes and CTAs to improve user experience and increase conversion rates ● Implemented conversion tracking (Google Ads, GA4) and built performance dashboards in Looker Studio to support data-driven decision-making ● Collaborated cross-functionally to align campaign execution, messaging, and performance goals, while improving reporting structure and visibility

• Marketing Specialist Manager (Patient Acquisition & Brand Strategy) · Pacific Center08-01-2023 – 11-01-2024

  Patient acquisition, integrated marketing strategy, and brand development for a healthcare clinic. ● Developed and executed integrated marketing strategies across paid media, email, content, and offline channels to strengthen brand authority and patient acquisition ● Led a multi-channel Egg Freezing campaign from concept to execution across digital and print, aligning messaging with patient personas and conversion goals ● Revamped the company website with updated visuals and SEO-optimized content, improving user experience and engagement ● Managed content strategy and production across blogs, social media, video, and digital assets, increasing engagement and brand consistency ● Collaborated with external agency partners to optimize Google Ads campaigns, landing pages, and overall performance strategy ● Built and executed reputation management initiatives, increasing patient reviews, testimonials, and trust through personalized follow-up and communication strategies ● Conducted market research, competitor analysis, and community outreach, expanding brand presence and identifying new growth opportunities

• Digital Marketing Coordinator · Material+ Global Strategy, Insights, Design & Technology06-01-2022 – 08-01-2023

  Digital marketing execution, CRM coordination, and lead management supporting global campaigns and brand initiatives. ● Supported execution of global digital marketing strategies, ensuring alignment with brand objectives across campaigns and channels ● Managed lead flow and engagement using Salesforce and Pardot, improving coordination between marketing and customer communications ● Optimized lead scoring and nurturing processes, improving sales prioritization and follow-up efficiency ● Developed and supported content initiatives (blogs, webinars, gated assets) while maintaining brand consistency ● Conducted competitive research and applied SEO best practices to support campaign optimization and organic visibility

• Digital Marketing, PPC Specialist · Digifiweb – Digital Marketing Agency01-01-2021 – 01-01-2022

  Paid media strategy, campaign execution, and performance optimization for agency clients across multiple industries. ● Managed paid media campaigns across Google Ads and Meta, improving performance, engagement, and conversion rates ● Conducted keyword research, audience targeting, and campaign optimization using performance metrics (CTR, CPA, conversion rates) ● Optimized landing pages, content, and local SEO presence to improve visibility and customer acquisition

Education

• IAU, Los AngelesMaster of Business Analytics, Master of Business Analytics
• UCLA ExtensionCertificate in Digital Marketing, Digital Marketing
• ESAMC, BrazilBachelor’s Degree in Advertising & Marketing, Advertising & Marketing

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