Hailey Taylor

About

Every brand has stories to tell—stories that will engage, inform, excite, and impact their audience and deliver on measurable business goals. I drive online traffic by utilizing both sides of my brain— my left brain analyzes data, and my right brain converts the data to create powerful and meaningful messages. I help companies communicate to consumers by implementing powerful marketing campaigns through digital advertising to produce high-quality results that meet their business objectives. I currently manage and evolve companies' digital marketing and paid advertising practices. I work closely with demand generation leaders, content marketing, and website teams to create integrated digital paid programs. I drive rich engagement throughout the buyer’s journey in target segments, generating a predictable pipeline and driving more significant market share capture. My specialties include copywriting, data analytics, digital brand strategy, SEM, and SEO. Experienced in SaaS, B2B, and diverse global markets.

Experience

• Digital Marketing Manager · Pulseway10-01-2023 –

  • Own 9 PPC and paid media channels, creating, developing, and implementing effective paid search strategies across NAM, EMEA, and APAC, bringing in over 60% of Pulseway’s MQLs in Q4 2023. • Implemented regional campaign strategies and developed marketing solutions in alignment with target audiences, resulting in CPL dropping by $150 on Google and an increase in MQLS by 33%. • Developed retargeting strategy and competitive analysis for PPC to increase product visibility and market performance. • Optimized full marketing funnel, enabling successful paid social campaigns in every stage of the funnel for NCA.

• PPC Manager · Goliath Technologies08-01-2022 – 10-01-2023

  • Managed and developed GTM strategies for marketing programs: search engine marketing, SEO, retargeting, account-based marketing (6Sense), LinkedIn and Reddit advertising, and Capterra. • Developed search, display, and YouTube campaign strategies, resulting in a 156% increase in inbound leads in 2023. • Led the end-to-end execution of ABM LinkedIn campaigns, increasing conversions by 21% and a 66% decrease in spend. • Created two Reddit campaigns targeting communities, resulting in a .4% CTR and an increase in clicks by 12% MoM. • Produced monthly and quarterly reports through Google Data Studio and GA4, monitoring KPI performance and ROI goals. • Conducted research for high volume and long-tailed keywords, generating 13,000 unique visitors and increased engagement rate by 4% QOQ.

• Senior PPC Specialist · Lakeside Software05-01-2022 – 08-01-2022

  • Created, managed, and analyzed paid digital accounts for the US and EMEA across 6Sense, Display & Video 360, Capterra, Facebook, Google, LinkedIn, and Microsoft. • Increased % of leads to MQLs through form-fills by 81% over three months, resulting in 1.7M in opportunities. • Optimized advertising copy and developed keyword research through industry and competitive analysis to improve conversions on Google Advertising by 159% over three months. • Collaborated with internal design, product, and social teams to develop campaign creation strategies and keyword expansion, increasing digital performance.

• Digital Marketing Specialist · National Heritage Academies08-01-2021 – 05-01-2022

  • Optimized ad copy, keyword research, landing pages, bids, and budget across 50+ accounts on Google, MS, and Meta. • Created A/B tests for landing pages and ad creatives, improving conversions from the previous year by 45%. • Designed and implemented data-driven insights and reporting to refine campaigns and enhance efficiency. • Launched Spotify campaigns, achieving 18% engagement rate.

• Digital Marketing Project Coordinator · Delta Defense LLC01-01-2021 – 08-01-2021

  • Managed SEO keyword research, content optimization, metadata best practices, and analytics tracking. • Created weekly, monthly, and quarterly reports for organic traffic and keyword performance. • Produced mobile app copy, push notifications, and email marketing strategy, averaging 1,600 monthly conversions.

• Digital Marketing Intern · National Heritage Academies05-01-2020 – 09-01-2020

  • Created ads and optimized advertising accounts for Facebook, Google, and Microsoft Advertising. • Performed keyword research, new ad groups, and negative keywords. • Analyzed reporting for Facebook Creative and Google Ads to assess KPIs using Tableau.

• Web Development Social Media Intern · Saginaw Valley State University04-01-2019 – 07-01-2020

  • Redesigned website using Terminal Four for an audience of 62,000+. • Created landing pages, content, and blog posts. • Managed social media platforms, resulting in a 400% follower increase on Instagram in 3 months. • Strengthened brand awareness and partnerships via social media.

• Marketing Research Analyst · Morley03-01-2020 – 03-01-2020

  • Researched automotive OEM partnerships with technology firms and mobility industry players. • Delivered a structured framework and completed OEM partnership research within three weeks.

• Marketing Intern · Mid-Michigan Children's Museum01-01-2019 – 05-01-2019

  • Managed content calendar and scheduled social posts for Facebook, Instagram, and Twitter. • Conceptualized campaigns for three events, increasing turnout by over 40%. • Researched and wrote blog posts and created collateral for events and brochures.

Education

• Saginaw Valley State UniversityBachelor of Business Administration - BBA, Marketing
• Saginaw Valley State UniversityBBA, Marketing

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