Alicia Fu

About

As a Senior Digital Marketing Manager, I identify opportunities and problem-solve for my clients. I develop and implement data-driven paid media strategies for B2C and B2B companies. With over 10 years of experience, I have worked in multiple settings, from agency to in-house, and from non-profit to for-profit. I have worked with companies of all sizes across different industries. Certified in Google Ads, Microsoft Ads (Bing Ads), Google Analytics, Linkedin, and more. My specialties include: Demand Generation, Growth Marketing, Performance Marketing, A/B Testing, Branding, Paid Search (Search ads, Display ads, YouTube ads, PMax ads, Shopping ads, Demand Gen ads), and Paid Social (Meta ads, Linkedin ads, and more). More info on Linkedin.

Experience

• Senior Digital Marketing Manager / Paid Media Consultant · Alicia Fu04-01-2016

  Working with various clients to achieve their goals, whether it is lead gen, increasing ROAS, or brand awareness. What that looks like: selecting the right media mix, exploring new channels, keeping up with industry trends and world events, and optimizing based on data.

• Senior Paid Search Manager · VERB Interactive10-01-2022 – 03-01-2023

  VERB is a digital marketing and technology company specializing in Travel and Hospitality. We prioritize client over contract, providing excellent counsel and service across all our areas of expertise. This dedication to the relationship fosters a culture of mutual trust, respect and commitment.

• Manager, Paid Search · Major Tom11-01-2019 – 10-01-2022

  Major Tom is a full-service agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape. We cover the full spectrum of strategy, marketing, development, and creative. Marrying top-level strategic consultancy and impeccable implementation across the full spectrum of marketing services, Major Tom has been designed to help organizations connect with the right audiences, with the right information, at the right time.

• Technical Lead / Principal Paid Search Strategist · Major Tom07-01-2018 – 10-01-2022

  Major Tom was formed in July 2018 when 6S Marketing merged with Drive Digital

• Senior Paid Media Strategist · 6S Marketing09-01-2016 – 07-01-2018

  6S Marketing is a digital marketing agency with offices in Vancouver, Toronto, and New York. 6S is more than a marketing agency — we’re a trusted partner and collaborator. We build results-oriented strategies and continually refine campaigns for optimal outcome. Measurable data is always provided to ensure quality service.

• Senior Digital Marketing Consultant · Alicia Fu04-01-2016

  Working with various clients to achieve their goals, whether it is lead gen, increasing ROAS, or brand awareness. What that looks like: selecting the right media mix, exploring new channels, keeping up with industry trends and world events, and optimizing based on data.

• Senior Performance Marketing Manager · VERB Interactive10-01-2022 – 07-01-2023
• Manager, Paid Media · Major Tom / 6S09-01-2016 – 10-01-2022

Education

• Simon Fraser UniversityBachelor of Business Administration (BBA), Marketing & Communication
• Vancouver Community College (VCC)Business & Technical Writing

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