Ekke Kanda

About

With a Bachelor of Commerce in Marketing from the Sauder School of Business at the University of British Columbia, I have developed a robust career in digital marketing and demand generation. Currently, I serve as the Marketing Manager for Demand Generation at Top Producer Software, where I optimize paid search campaigns and manage marketing automation operations. Previously, I was a Paid Ads Specialist at Brandcamp Digital, focusing on SEM and remarketing efforts. My experience also includes roles as a Performance Marketing Specialist at Machobear Studios Inc and a Paid Strategist at AntiSocial Solutions, where I honed my skills in lead generation and campaign optimization. Additionally, I served as a Content Strategist at AntiSocial Solutions, providing digital branding and marketing services across various social media platforms.

Experience

• Marketing Manager, Demand Generation · Top Producer Software02-01-2023

  - Developing, maintaining, and optimizing strategies for paid search campaigns and social ads. - Cultivating and maintaining relationships with vendors and third-party review platforms to diversify acquisition channels beyond traditional paid search and social media. - Executing marketing automation operations, including setting up and managing campaigns on various platforms and overseeing HubSpot marketing automations.

• Paid Ads Specialist · Brandcamp Digital11-01-2020

  - Executing and tracking paid campaigns, SEM and remarketing efforts. - Developing, maintaining, and optimizing strategies for paid search campaigns and social ads. - Ad copy writing. - Tracking, analyzing and reporting analytics and PPC initiatives and campaigns. - Working heavily with Google Ads, Facebook Ads Manager, etc. - Tracking, analyzing and reporting analytics.

• Performance Marketing Specialist · Machobear Studios Inc09-01-2020 – 11-01-2021

  - Planning and executing successful strategies to acquire, nurture and convert leads into customers. - Executing and tracking paid campaigns, SEM and remarketing efforts while paying close attention to acquisition metrics such as cost per lead (CPL), cost per acquisition (CPA), and conversion rates. - Developing, maintaining, and optimizing strategies for paid search campaigns and social ads. - Tracking, analyzing and reporting analytics and PPC initiatives and campaigns. - Working heavily with Google Ads, Facebook Ads Manager, etc. - Performing ongoing paid keyword discovery and expansion. - Optimizing copy and landing pages for paid search engine marketing campaigns. - Developing strategies to increase lead generation and increase ROI.

• Paid Strategist · AntiSocial Solutions, a Thinkingbox Company01-01-2020 – 09-01-2020

  - Creation of ad campaigns through online paid advertising platforms such as Google and Facebook Ads. - Creating benchmarks based on industry trends and client goals in order to guide success of paid ads campaigns. - Monthly reporting on campaign performance with metrics and insights for further improvement. - Creating copy for ads within ad campaigns. - Overseeing direction of creative assets used for online advertising.

• Content Strategist · AntiSocial Solutions, a Thinkingbox Company05-01-2015 – 01-01-2020

  - Providing digital branding and marketing services to small and large businesses across industries. - Copywriting across social media platforms such as Facebook, Instagram Twitter, and YouTube. - Developing and implementing marketing campaigns and strategies for digital activations online. - In charge of developing and maintaining clients brands through daily social media publishing and community management. - Responsible for meeting and corresponding with clients on a regular basis to align on online marketing strategy and content development. - Responsible for putting together monthly analytics for assessment of reach, engagement and growth of social media accounts.

Education

• Sauder School of Business, University of British ColumbiaBachelor of Commerce, Marketing
• The University of British ColumbiaBachelor of Commerce (B.Com.), Marketing
• Lincoln Community SchoolHigh School Diploma

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