Alie Guilmette

About

Hi, I'm Alie, a content creator and social media strategist with a passion for crafting compelling content and managing vibrant social media campaigns. I specialize in helping small businesses and startups enhance their online presence and engage with their audiences effectively. My expertise extends to blogging, graphic design, web design, email marketing, and more, providing a comprehensive approach to digital marketing and brand development.

Experience

• Digital Marketing Strategist · RestauRent01-01-2023

  - Develop and implement comprehensive social media strategies across various platforms to increase brand awareness and engagement. - Create, schedule, and publish high-quality content tailored to each social media channel. - Monitor and analyze social media performance metrics, adjusting strategies as needed to optimize results. - Write and manage blog content, ensuring it aligns with our brand voice and appeals to our target audience. -Collaborate with internal teams and industry experts to produce informative and engaging blog posts. Implement SEO best practices to improve search engine rankings and drive organic traffic to our website.

• Pitch Deck Designer · Knot A Shell2022

  - Crafting cohesive pitch decks that align with brand identity and strategic goals. - Designing custom graphics, charts, and infographics to highlight key data and insights. - Working closely with stakeholders to understand project objectives and target audience. - Developing clear and engaging narratives that tell a compelling story.

• Social Media Manager · Sababu Safaris01-01-2022 – 09-01-2023

  • Create and manage social media accounts on Instagram & Facebook. • Develop a weekly/monthly content calendar. • Create reels each week for each platform. • Post content to Instagram & Facebook. • Engage with followers for 1-2 hours a week. • Write informative & engaging blog posts and newsletters.

• Digital Marketing Manager · VC Social11-03-2021 – 05-21-2022

  • Created and managed social media accounts on relevant platforms. • Developed a weekly/monthly content calendar. • Created 3-5 pieces of content each week for each platform. • Posted content to social media accounts. • Engaged with followers for 1-2 hours a week. • Determined and monitored KPIs for each social media account. • Measured and tracked success of every social media campaign and post. • Reached out to influencers and other industry accounts.

• Digital Marketing Manager / Content Creator · Lessons in Conservation11-23-2020

  • Develop digital marketing strategy and monthly content calendar. • Create 3-5 weekly content pieces for relevant Instagram & Facebook. • Post content to social media accounts. • Create reels for Instagram • Photography & videography

• Director of Marketing · Artist Republik06-01-2021 – 09-30-2021

  • Develop overall marketing plan. • Oversaw marketing efforts to drive sales and build brand awareness.

• Content Marketing Contractor · TB12 Sports05-20-2019 – 02-01-2020

  -Conceptualized and implemented SEO projects including keyword research leveraging SEMrush - Improved blog development and strategy through analysis of key metrics on past blogs - Partnered with marketing and design teams to develop TB12 branding - Assisted in marketing and branding campaigns for the opening of Boston flagship location - Collaborated with content development teams for blog posts, website copy, and ad copy

• Content Marketing · Seven Movements03-15-2020 – 01-15-2021

  - Created and designed health & wellness program marketing materials through Canva - Designed creative assets for website, email, and social marketing efforts - Built personalized email distributions for client-specific health & wellness programs - Leveraged iMovie to develop health & wellness program assets

• Travel Influencer · Alie in Africa06-01-2022

  I am a travel content creator focused on inspiring people to travel to the wilder places in the world.

Education

• Bryant UniversityBachelor's Degree, International Business

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