Nikki Bedford

About

Strategy and analytics-driven social media strategist with a passion for creating engaging, high-impact content organic social media content. I've empowered brands across industries like health coaching, dental professionals, city councilors, and more to elevate their social presence and create authentic connections with their dream clients/ audiences.

Experience

• Social Media Manager · PASSPORT Camps05-01-2024

  - Managed Instagram, Facebook, and TikTok for PASSPORT staff and main camp accounts, showcasing three summer camps occurring simultaneously. - Created engaging short-form content and graphics to highlight camp activities and foster community interaction. - Responded to and reposted User-Generated Content. Achieved a 401% increase in reach, 153% in engagement, and 6% in followers over 90 days.

• Social Media Manager · Stephanie Pavlovcik LLC07-01-2024

  - Managed Chicago’s Green Wedding Alliance Instagram, maintaining a cohesive feed and designing graphics for visual appeal. - Wrote and coordinated weekly blog posts with wedding vendors, and developed content ideas based on key themes. - Edited vendor B-roll into optimized Instagram reels. - Created engaging captions and copy that resonated with the audience and aligned with the alliance’s mission.

• Social Media Manager · Fusion One Marketing02-01-2024

  - Managed social media for a mix of businesses like home improvement companies, window and door firms, doctors' offices, and catering services. - Managed accounts on LinkedIn, Instagram, X, and Google Posts, keeping each brand's online presence active and engaging. - Created graphics and wrote captions that fit each brand’s image.

• Office & Social Media Manager · RMR 4x408-01-2022 – 09-01-2023

  -Manage all aspects of online inventory, bookkeeping, and logistics for RMR 4x4, ensuring smooth operations and timely order fulfillment. -Coordinate customer appointments, provide exceptional service and address inquiries and requests. -Handle inbound calls and emails, promptly responding to customer inquiries and resolving issues effectively. -Create captivating social media content on Instagram and TikTok, resulting in a 50% increase in reach and a 17% growth in followers. -Lead merchandise production and manage Shopify operations

• Social Media Manager - Founder · NBSocials09-01-2023

  - Created content strategies for FB, IG, Twitter, LinkedIn, and TikTok. - Ran social media campaigns and crafted posts, images, videos, and blogs. - Built online communities and adapted strategies for authors, non-profits, and coaching businesses. - Provided monthly reports with insights and recommendations for performance optimization.

Education

• University of Alabama at BirminghamBachelors, Psychology, Minor in Marketing

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