Alison Congdon

About

I'm a UK based digital designer with a passion for creating thoughtful, visually engaging work that helps brands connect with their audiences. With over six years’ freelance experience in crafting impactful visual solutions for leading brands such as Apple, Amazon, and UNICEF. I specialise in web design, social media content, and branding, using my creative approach to enhance brand presence and engage audiences effectively. My portfolio, featuring a diverse range of projects, reflects my dedication to quality and innovation in every design. What drives me is the process; clear communication, collaboration, and making sure the work reflects what the client really needs. I aim to create work that not only looks good but also solves problems, improves user experience, and delivers business impact. View my portfolio at alisoncongdon.com Drop me an email at alisoncongdondesign@outlook.com

Experience

• Freelance Designer - alisoncongdon.com · Contractor2018-09-01 –

  - Designing responsive websites, improving user experience and boosting client conversions. - Optimising user interfaces and enhancing client engagement through strategic design decisions - Partnering with clients to create bespoke web solutions that align with brand identities while maximising user engagement and conversion potential - Executing high-fidelity responsive designs across platforms, built using Figma, maintaining consistent quality standards while adapting to evolving web technologies - Presenting clients with my design strategy development, translating brand objectives into compelling visual solutions that drive meaningful user interactions My experience also includes: - Driving customer engagement through well designed marketing comms - BTL Advertising - Banner advertising, Social media - Using AI tools - Midjourney, Adobe Firefly, Runway, ChatGPT - (User Interfaces) and responsive Website Design - fluent in Figma, Sketch, and Adobe CC Past clients include: Amazon, Apple, Samsung, Adidas, Aston Martin, Volkswagen, Toyota, L'Oreal, Three, Virgin Media, and UNICEF, in-house and via advertising agencies.

• Designer · RAPP2025-02-01 – 2025-03-01

  Worked on various design projects as part of the creative team.

• UI Designer | Visual Designer | Art Director · Amazon2024-09-01 – 2025-01-01

  Designed custom store pages for brands like Samsung, boosting S25 Series launch impact. Crafted engaging copy, directed creative vision, and led design execution for Amazon Brand Stores. Applied CSS and HTML to enhance Brand Store components, elevating user experience. Collaborated with teams across ES, IT, DE, and US to execute impactful campaigns. Improved brand presence and customer engagement through strategic design solutions. Implemented sophisticated HTML/CSS solutions to create distinctive brand experiences while maintaining Amazon's design standards.

• Marketing Designer · Prodigious London2024-07-01 – 2024-08-01

  Contributed to marketing and design projects for various clients.

• Digital Designer · RAPP2024-04-01 – 2024-07-01

  Designed digital content and assets for marketing campaigns.

• Designer and AI Prompt Engineer (Midjourney) · Hogarth2024-04-01 – 2024-04-01

  Specialized in creating AI-driven design solutions.

• Senior Visual Designer (Contract) · Amazon2023-10-01 – 2024-01-01

  Conceptualised and designed immersive film reveal landing pages in Figma, translating creative concepts into dynamic web experiences within the Amazon Brand Store infrastructure. Clients included Paramount+ and Warner Bros. Worked independently as the sole designer on multiple e-commerce-driven projects for L’Oreal, driving innovation and delivering high-impact results. Applied design expertise to strategically pair ASINs with customised, brand-specific visuals, boosting consumer engagement and driving purchasing decisions.

• Advertising Designer · TBWA\Worldwide2023-08-01 – 2023-09-01

  Holiday cover, hired to support on digital and print design for Nissan.

• Graphic Designer · Three UK2023-05-01 – 2023-07-01

  Worked on digital design projects for Three UK.

• UI Designer · Prodigious London2023-05-01 – 2023-07-01

  Working on the Toyota account, supporting the digital design, retouching and overall design support on the Toyota CHR release.

Education

• London College of Communication, University of the Arts LondonBachelor’s Degree, Graphic and Media Design

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