Alison Grippo

About

Venture builder and AI-native product creator with a track record of shipping from zero. Co-founded Glass Factory, built agency ops SaaS from concept to paid, dropped industry resource management costs from $250K to $15 per person, and converted 100% of pilots to paying customers. Drove 33% growth for native app dating tools and is currently building AI agentic workflows at Autyvia, shipping working software solo using Claude Code, Cursor, and Lovable—from identifying the problem through customer validation and iteration.

Experience

• Founding Product Lead · Autyvia2025

  AI agentic workflows for SMB. First vertical: AEC. Built from zero. • Identified the vertical, defined the product thesis, and owns everything from discovery to deployment. • Designed proprietary knowledge base architecture and multi-agent system enabling domain-specific AI without fine-tuning. • Shipping end-to-end: Claude Code, Cursor, Lovable, GitHub. • Running user research, prototype, and validation cycles on a startup timeline.

• Sr. Product Manager II · Wrapbook2024 – 2025

  SaaS payroll for entertainment. Netflix, Disney, major studios. Native App. • Built GPT automation that collapsed weeks of union data processing into hours. • Built a conditional logic rules engine across 20+ union frameworks — shipped, not specced. • Migrated Wrapbook's core data model to a logic-driven system with zero production downtime.

• Director of Product · Perry Street Software2023 – 2024

  Three consumer subscription native apps, iOS and Android. • Increased subscriptions 10% and revenue 33% through new subscription tier design. • Redesigned purchase funnel using A/B testing, increasing subscriptions 7% in phase 1 regions.

• Director of Product · Carro2022 – 2023

  B2B2C SaaS subscription marketplace on Shopify. • Drove $3M+ GMV in Q4 and 300% holiday revenue growth by making the right roadmap call under funding pressure. • Redesigned onboarding, increasing subscription conversion by 71%. • Shipped AI/ML recommendation engine, increasing AOV by 20%.

• Group Product Manager · NuOrder2019 – 2022

  B2B wholesale marketplace, acquired by Lightspeed. Built the payments platform from zero including native app • Built NuOrder Payments: $400M+ TPV, PayFac, Merchant of Record, self-serve KYC onboarding. • Built NuOrder Credit — lines of credit within the marketplace. • Payment-due notification system generated $107M+ in incremental transaction volume.

• VP, Product · HYFN2018 – 2019

  Created National2Local: 0-to-1 SaaS for franchise social marketing. • Shipped a fully functional product in under six months. 8,000+ locations onboarded. • CAC from $400 to $17 using proprietary AI/ML targeting. Full GTM owned end to end.

• Co-Founder · Glass Factory2015 – 2018

  Co-founded B2B SaaS for agency operations. Built from zero to $1M ARR at exit. • Identified the market gap, defined the product, built the software, sold the pilots, closed the customers. • Dropped industry resource management costs from $250K to $15 per person. • Services-for-equity model: took equity instead of cash, with skin in the outcomes. • 100% of pilot customers converted to paying at GA. No churn at launch.

• Managing Director, Digital Strategy · Sullivan2014 – 2015

  • Built the digital practice from zero. $1M target, $3M closed in six months.

• Managing Director | Global VP · HUGE2009 – 2014

  • Inherited the SF office at -40% margin. Closed $8M+ in new business including Apple. Left at 20%+ margin. • Led global delivery across 13 offices, 80 to 1,500 people, $200M+ revenue.

• Earlier: Sr. PM · Avenue A | RazorfishUnknown – Unknown
• UI Manager · CondeNetUnknown – Unknown
• Director · Euro RSCG CircleUnknown – Unknown
• VP, Beauty.com (built from zero, sold for $40M) · KPEUnknown – Unknown

Education

• Kenyon CollegeBachelor of Arts, English

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