Allie Beers

About

Social Media Strategist with over 6 years of experience, specializing in innovative social media strategies and influencer relationships. Expert in leveraging social media analytics and short-form video editing to enhance brand visibility and engagement. Committed to pioneering dynamic content solutions that drive brand growth and community engagement.

Experience

• Freelance Content Creator · Freelance08-01-2023

  As a Freelance Content Creator, responsible for developing and producing engaging content across various platforms, tailored to client needs and audience engagement.

• Social Content and Influencer Manager · La Colombe Coffee Roasters11-01-2021 – 04-01-2024

  Managed social content and influencer partnerships to enhance brand visibility and engagement.

• Associate, Social Strategy & Publishing · Ralph Lauren12-01-2019 – 11-01-2021

  Contributed to social strategy and publishing efforts to elevate brand presence across digital platforms.

• Global Integrated Social Media Coordinator · Michael Kors03-01-2019 – 12-01-2019

  Coordinated global social media initiatives to support brand campaigns and enhance audience engagement.

• Associate, Paid Social · Mindshare08-01-2018 – 03-01-2019

  Bought and created paid media campaigns across various types of social platforms such as Facebook/Instagram, Pinterest, Snapchat, and Twitter. Analyzed data from campaigns and made optimizations based on KPI's. Ensured that all billing and invoicing was on track and up-to-date. Provided media recommendations based on campaigns performance.

Education

• Marist UniversityBachelor of Arts (B.A.), Communication, Journalism, and Related Programs

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