Tayler Hamilton

About

Strategic content specialist and social media expert specializing in high-performing, visually engaging content for Instagram and TikTok. Proven success in end-to-end content strategy and video production, driving double-digit growth in engagement and audience acquisition.

Experience

• Content Specialist · Freelance11-01-2023

  · Develop and implement content strategies for clients ranging from small businesses to large luxury residential properties, creating high-end visual content that elevates their brand presence on Instagram and TikTok · Lead end-to-end video production, driving a 59.02% increase in Instagram reel engagement through strategic ideation, filming, and editing · Collaborate with clients to craft customized video campaigns, integrating platform trends and data insights to grow their audience, meet specific goals, and incorporate unique storytelling into every campaign

• Marketing & Social Media Consultant · AllWell Beauty08-01-2020 – 11-01-2023

  · Managed 4+ social media accounts, including Instagram, TikTok, Facebook, X and Threads · Launched the influencer marketing program, building 100+ organic partnerships to expand reach and product awareness · Developed and built out social content strategies for both ongoing content and new product launches, working cross-departmentally for sales promotions and brand consistency · Collaborated on content development with internal teams and external creators, achieving a 30.4% engagement growth on TikTok, 29.37% on Instagram reels, and a 93% Instagram story completion rate

• Social Media Consultant · Renmatix05-01-2019 – 08-01-2020

  · Launched the company’s first social media presence, establishing a strong foundation for brand visibility and audience engagement · Developed strategic messaging and campaigns to drive traffic and enhance brand awareness across social media platforms · Increased LinkedIn followers by 12% and generated 70+ actionable leads through targeted, results-driven social media campaigns

• Social Media Consultant · The Moret Group06-01-2018 – 05-01-2019

  · Spearheaded content creation and management to engage the brand’s target audience during its early development · Executed strategic marketing campaigns, boosting Instagram engagement rate to 24.5%

Education

• University of DelawareBachelor of Science (BS), Marketing

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