Allison Motola

About

Experienced Art Director with expertise in executing creative initiatives that align with business objectives. Demonstrated success in driving sales, surpassing KPIs, and developing cohesive, innovative, brand visuals. Passionate about creating impactful designs that elevate brand presence and connect with audiences. Extensive experience in fashion, fitness, and lifestyle industries.

Experience

• Freelance Senior Art Director & Graphic Designer · Allison Motola LLC01-01-2020 –

  Deliver high-impact design solutions for fashion, fitness, lifestyle, and jewelry brands, enhancing visual identities across digital and physical touchpoints, while collaborating with clients to shape the look and feel of events. Elevate brand visuals across emails, websites, digital ads, and marketing collateral, driving engagement and increasing click-through rates through cohesive and dynamic storytelling. Design custom event branding for individual clients, creating visual identities and branded assets (stationery, signage, etc.) for weddings, engagements, and corporate events.

• Senior Art Director · FIGS08-01-2022 – 02-01-2025

  Developed creative strategy, vision, and execution for product launches and 360 brand campaigns for FIGS, a direct-to-consumer healthcare apparel and lifestyle brand, ensuring consistent and elevated visual direction across all touchpoints while optimizing creative assets and team performance. Established art direction for e-commerce and campaign photography/video, overseeing planning, casting, styling, and execution to elevate brand assets. Managed campaign graphic assets, including email, digital ads, out-of-home, event collateral, and in-store visuals, driving brand consistency and engagement growth. Led and mentored a cross-functional team of Junior Art Directors, Digital Asset Managers, Retouchers, and Graphic Designers, fostering collaboration to deliver high-quality creative assets.

• Digital Art Director · FIGS08-01-2021 – 08-01-2022

  Directed all e-commerce photography and video shoots from pre to post-production, ensuring brand standards and strategic goals were met while introducing new creative direction. Developed and presented monthly creative direction decks, including shot lists, elevated casting, moodboards, and beauty direction, ensuring exceptional execution across all shoots. Led a four-person e-commerce creative team, implementing production strategies that increased efficiency, resulting in record-breaking shot counts and accelerated post-production timelines. Managed a $4MM budget, optimizing resource allocation to drive cost-effective project execution.

• Art Director · The DB Method02-01-2020 – 08-01-2021

  Established and implemented brand guidelines for The DB Method, in collaboration with the CEO, driving brand evolution and leading the re-launch of thedbmethod.com and The DB Method app. These initiatives resulted in 200%+ YoY growth, $50M+ in sales, and $2M+ in incremental revenue within 3 months. Directed brand campaigns from concept to post-production and executed graphic optimization to visually elevate marketing initiatives, maintaining brand consistency and driving measurable growth. Managed creative freelancers to ensure high-quality execution across all touchpoints.

• Art Director · BANDIER12-01-2018 – 02-01-2020

  Oversaw BANDIER’s brand and visual identity, positioning the company as a leader in the fashion and fitness retail industry. Conceptualized and executed seasonal brand campaigns across digital and in-store touchpoints, overseeing art direction, design, and execution, exceeding sales projections and driving brand engagement while meeting key KPIs. Creative lead on rebrand and site relaunch, developed new style guide, art direction, and packaging. Developed and managed detailed budgets and timelines for all creative productions.

• Design Director · BANDIER12-01-2017 – 12-01-2018

  Led the evolution of BANDIER’s creative aesthetic and oversaw all creative brand initiatives. Managed creative team including graphic designers, a producer, freelancers, and creative interns. Concepted and executed BANDIER’s first-ever 100% sell-through marketing campaign.

• Graphic Designer · BANDIER12-01-2015 – 12-01-2017

  Managed and executed the redesign of BANDIER.com, designed daily email blasts, brand decks, digital ads, event and store collateral, and retouched photography.

• Assistant Graphic Artist · Ralph Lauren11-01-2014 – 11-01-2015

  Designed cohesive presentation assets, conceptualized seasonal color palettes for designers, and retouched photography and CAD drawings for brand concept rooms.

Education

• Lehigh UniversityBachelor of Arts (B.A.), Graphic Design & Photography

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