Kristi Doran

About

Brand and visual communication designer with extensive experience leading brand identity systems, campaign creative, and marketing collateral—from concept and strategy alignment to final execution. Complemented by operational and project coordination experience in a fast-paced accounting firm, supporting high-volume client workflows, internal process improvements, and client communications while maintaining confidential records. Former in-house experience improving creative request workflows and leading creative team transparency across multiple business lines.

Experience

• Senior Art Director & Brand Designer · FreelanceDec. 01-2012

  • Partner with agencies and independent clients to deliver brand identity systems, campaign assets, and marketing collateral aligned with business objectives and project timelines. • Collaborate directly with clients to define brand strategy, align creative direction with business goals, and ensure consistency across deliverables. • Lead concept development and creative direction for branding and marketing initiatives, guiding projects from ideation through final execution. • Develop cohesive visual identity systems that strengthen brand recognition and engage target audiences across digital and print channels. • Mentor junior designers and direct any outside resources.

• Office Administrator (Operations & Project Coordination) · Circle CPAAug. 01-2023

  • Coordinate tax and compliance workflows for a 500+ client portfolio, administer and manage 30–50 projects weekly to ensure accurate and timely deliverables. • Support CPAs in managing client accounts by coordinating onboarding, documentation, and preparation workflows for individual, business, estate and trust tax returns, while maintaining confidential financial records and internal databases. • Serve as a key contributor in the firm’s transition to Financial Cents, becoming one of two internal experts responsible for creating and maintaining project structures to establish consistent workflows across 700+ tracked projects. • Manage client communications across phone, email, and mail for onboarding, document collection, signatures, and the delivery of completed filings. • Improved operational efficiency for a 5–7 person accounting firm by redesigning the client filing system and refining internal templates and forms, leveraging a graphic design background to improve clarity, organization, and consistency in client-facing and internal documents.

• Graphic Designer · Legrand | AVDec. 01-2017 – 01-01-2022

  • Collaborated with the Creative Director on brand strategy, concept development, and design execution across 8 North American business lines for the Customer Experience (CX) department. • Led the development and implementation of a new workflow process to streamline creative requests from over 50 internal clients across product, marketing and brand, reducing weekly revisions by an average of 50%. • Instituted weekly meetings for the 9-person internal creative team, leading the transparency regarding expectations, strategy, resources and workloads on projects.

• Creative Design Specialist | Graphic Designer · Professional Research Consultants, Inc.May 01-2015 – 11-01-2017

  • Support marketing goals, brand development and creative direction for B2B healthcare research consultancy. • Translated data-heavy content from an annual study for the consumer and brand product line into a cohesive visual identity system, carried out through various marketing materials, including a 20-page annual report. • Stepped in to support responsibilities across two additional creative roles up to director level following team departures, tripling daily strategic and production workload.

• Marketing Specialist · Wohlner’s Midtown Grocery & DeliJun. 01-2013 – 01-01-2014

  • Refreshed branding and executed marketing initiatives in partnership with the award-winning Midtown Crossing business and residential development in the heart of Omaha. • Collaborated with Midtown Crossing business owners to coordinate marketing initiatives, events, and promotional partnerships supporting store traffic and brand visibility. • Concepted, designed and executed “Grill This” and “Season Your Greetings” campaigns, rolling out cohesive marketing for billboards, elevator signage, paid digital ads, web banners, flyers, and digital TV signage.

Education

• University of Nebraska at OmahaBachelor of Art in Studio Art, Graphic Design
• University of Nebraska at OmahaBachelor of Science in Communication, Public Relations and Advertising

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