Allyson Newkirk

About

Aspiring marketing professional passionate about the entertainment and creative industries, with a strong foundation in digital strategy and event marketing. I recently graduated Cum Laude from Belmont University (May 2025) with a Bachelor of Business Administration in Marketing from the Jack C. Massey College of Business and a Minor in Fashion Studies from the O’More College of Architecture and Design. During my time at Belmont, I completed several hands-on marketing internships that allowed me to grow my skill set and gain real-world experience in digital marketing, social media strategy, content planning, email campaigns, fan engagement, audience development, and event publicity. Notably, my internships with the Country Music Association (CMA) and Girlilla Marketing confirmed my passion for working in fast-paced, creative environments where I developed as a confident, collaborative, and proactive contributor. In addition to my internship experience, I honed my event planning and leadership skills as the Marketing Coordinator and Co-Producer of the 2024 O’More Fashion Show, and through my executive roles as Chapter President (2024) and VP of Finance (2023) for the Alpha Gamma Delta Theta Tau Chapter. I'm excited to continue building my career at the intersection of marketing, entertainment, and creativity.

Experience

• Key Leader · HART04-01-2024

  As a Key Leader at HART, responsibilities likely include managing team operations, driving sales, and ensuring excellent customer service.

• Digital Marketing Intern · Country Music Association (CMA)01-01-2025 – 06-01-2025

  As a Digital Marketing Intern at the Country Music Association (CMA), I contributed to a variety of digital initiatives that supported the organization’s brand and artist presence. I collaborated closely with my supervisor to manage nine website marketing campaigns, track performance using Google Analytics, and ensure consistency across all digital platforms. I also curated official CMA playlists across all DSPs, helping drive fan engagement and music discoverability. In addition, I organized and maintained digital assets and contracts for both CMA and its partners, gaining valuable experience in asset management and backend organization. This role deepened my understanding of digital marketing in the music industry and strengthened my skills in strategy, data analysis, and content curation.

• Marketing Intern · Girlilla Marketing08-01-2024 – 12-01-2024

  During my time as a Marketing Intern at Girlilla Marketing, I supported a variety of entertainment-focused digital campaigns, contributing to social media strategy, fan engagement, and content development. I helped manage and execute content across platforms like Instagram, Facebook, and TikTok, while also analyzing performance metrics using Google Analytics insights to guide strategy. I gained hands-on experience in video editing through Final Cut Pro and CapCut, creating social-first content that aligned with client branding. This role gave me valuable insight into the inner workings of a digital agency, allowing me to collaborate with account managers on creative ideation and contribute meaningfully to campaign execution for artists and brands in the entertainment space.

• Chapter President of Theta Tau Chapter · Alpha Gamma Delta12-01-2023 – 12-01-2024

  As Chapter President of Theta Tau Chapter at Alpha Gamma Delta, responsibilities likely included leading chapter meetings, coordinating events, and representing the chapter in the community.

• VP of Finance of Theta Tau Chapter · Alpha Gamma Delta01-01-2023 – 12-01-2023

  As VP of Finance of Theta Tau Chapter at Alpha Gamma Delta, responsibilities likely included managing the chapter's budget, overseeing financial transactions, and ensuring financial compliance.

Education

• Belmont UniversityBBA, Marketing
• Vanderbilt UniversityMasters, Marketing

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