Shannon Gibbons
Digital Marketing & Account Management Specialist | Business Analytics Graduate | Driving Data-Backed Growth & Client Retention
4 yrs experience · <10 hrs/week
About
I recently graduated from the University of Tennessee with a Bachelor of Science degree with a major in Business Analytics, a concentration in Information Management, and a minor in Advertising and Public Relations. My whole life I have not only been competitive but consistently a high achiever who carefully considers and solves any challenges that come my way. One of my greatest strengths is fulfilling every responsibility that comes my way. I have experience in SaaS account management, client operations, and marketing optimization.
Experience
- Campus Manager · University Tees2023-02-01 –
As a Campus Manager for University Tees at the University of Tennessee, Knoxville, I am able to produce and design apparel for multiple organizations on campus. I am able to enhance my skills in business, sales, design, and communication through my work here. Furthermore, I am constantly building relationships and expanding my network, giving me various opportunities that will prepare me for future job opportunities.
- Campus Director · University Tees2024-05-01 – 2025-05-01
Expanded my role of Campus Manager and Secret Agent while continuing with those responsibilities, I lead a team of seven Campus Managers for the UTK sales team. I have monthly team meetings and am a resource to headquarters.
- Account Manager Intern · QuinStreet2025-06-01 – 2025-09-01
Modernize Home Services Vertical • Leads comprehensive client onboardings by coordinating account setup, tool activation, and tailors training sessions to ensure a seamless and successful launch experience. • Fosters strong client relationships through proactive outreach, consistent check-ins, and fast issue resolution of technical or strategic issues, enhancing overall satisfaction and retention. • Strategically identifies upsell and cross-sell opportunities, aligning client needs with product capabilities to boost engagement, maximize performance, and contribute to increased revenue growth.
- Marketing Intern · AMETEK2024-05-01 – 2024-08-01
• Designed and developed interactive reports and dashboards for senior level management, using Power BI and data from Salesforce & Excel • Created and managed nurture campaigns and landing pages within Salesforce, optimizing lead engagement and conversion rates through targeted content and automation • Redesigned PDFs using Adobe InDesign, enhancing visual appeal and clarity for marketing & client presentations
- Part Time Educator · lululemon2024-02-01 – 2024-04-01
- Interacted with customers to explain technical product function and establish personal relationships - Navigated various guest situations and company policy explanations cordially
- Peer Mentor · University of Tennessee, Knoxville2023-04-01 – 2023-12-01
As a peer mentor for First Year Programs at the University of Tennessee, Knoxville, I act as a positive role model for freshmen in their First-Year Studies class. I am able to enhance my skills in presenting, planning, and communication, by assisting the professor with PowerPoints and class activities, having one-on-one check-ins with students, and communicating with other peer mentors throughout the semester.
- Logistics Consultant Intern · Axle Logistics2023-08-01 – 2023-10-01
• Selected as one of twelve students through the extensive interview process for internship collaboration between Axle & UTK • Executed 20+ calls per day while collecting and entering potential customer data directly within HubSpot CRM • Engaged with prospective clients across multiple channels — including phone, email, LinkedIn Messenger, and marketing campaigns — to build rapport with key stakeholders in the transportation industry. • Participated in mock sales simulations to refine techniques and delivered solution-based proposals tailored to client needs.
- Administrative Office Assistant · MaxCyte, Inc.2023-06-01 – 2023-08-01
• Worked with the Executive Assistant to the Chief Operating Officer to ensure accuracy of distribution of supplies and paperwork were handled. • Assisted the VP of Finance with budgeting using Excel and analytics using Tableau • Submitted and tracked expense reports, ensuring accuracy, compliance, and timely reimbursements.
- Manager · Lighthouse Pool Management, Inc.2019-05-01 – 2022-10-01
As one of the managers on the pool deck, I completed multiple chemical tests every hour to ensure my pool was within the legal limit.
- Lifeguard · Lighthouse Pool Management, Inc.2018-05-01 – 2019-09-01
Education
- University of Tennessee, KnoxvilleBachelor of Business Administration - BBA, Business Analytics
- Academy of the Holy CrossHigh School Diploma
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