Alyssa Alley

About

Experienced in paid media marketing with expertise across CPG, eCommerce, B2B, and B2C sectors. Proven success in digital strategy, campaign performance analysis, and creative content execution for known brands such as Koia, Lawless Beauty, Blueprint by Bryan Johnson, Ethique, and Komuso.

Experience

• Paid Social Strategist · Power Digital Marketing08-01-2024 – 04-01-2025

  - Manage and execute full-funnel paid strategies across TikTok and Meta, overseeing 6+ figures in monthly ad spend for CPG brands (beauty, food and beverage, wellness). - Analyze campaign performance and generate strategic reporting, leveraging data storytelling to communicate insights, trends, and actionable next steps to clients. - Optimize paid social performance in alignment with business goals, adjusting budgets, targeting, and creatives to improve overall marketing efficiency. - Collaborate cross-functionally with creative, influencer, and organic teams to ensure best-in-class campaign execution and content alignment.

• Paid Media Strategist · First Spark Digital05-01-2022 – 08-01-2024

  - Managed $200K–$500K+ in monthly paid media spend across 6+ eCommerce, B2B, and B2C clients, optimizing campaigns across Google Ads, Meta, TikTok, and LinkedIn to drive performance and maximize ROAS. - Spearheaded creative production, crafting compelling briefs and UGC scripts to drive the development of high-performing creatives monthly for campaign testing and optimization. - Delivered data-driven performance insights, leveraging Looker Studio, on-platform dashboards, and Triple Whale to analyze trends, track KPIs, and shape strategic decisions that maximize campaign effectiveness. - Led A/B testing initiatives for ad creatives, audiences, and bidding strategies, identifying top-performing variations to scale campaign performance.

• Digital Media Strategist · LEVO Healthcare Marketing Agency02-01-2021 – 05-01-2022

  - Led a high-impact campaign for a $6B industry leader, successfully launching a new medical device, driving engagement, and exceeding marketing objectives. - Developed and executed targeted paid media strategies for dental practices, healthcare device manufacturers, and OBGYN clinics, driving high-quality SQLs and improving conversion rates. - Managed $100K+ in monthly paid media spend across multiple platforms, optimizing performance and ROI.

• Creative Copywriter · LEVO Healthcare Marketing Agency02-01-2020 – 02-01-2021

  - Created high-converting marketing copy across digital and print channels, driving engagement and customer action within the healthcare vertical. - Managed and optimized organic social media accounts, curating content to enhance brand presence, foster audience engagement, and complement paid media efforts. - Optimized content for SEO, improving keyword rankings and increasing organic traffic.

Education

• Virginia Polytechnic Institute and State UniversityB.A., Political Science | National Security

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