Anuttara Scherler

About

I’m a performance-driven marketing strategist with 5+ years of experience running paid media, crafting magnetic creative, and turning brand stories into profitable campaigns. I build full-funnel ad ecosystems across Meta, Google, and TikTok that are rooted in psychology, strategy, and clean analytics. I’m obsessed with the blend of art and science in marketing—and nothing makes me happier than helping brands grow. Outside of work, I’m either outdoors, experimenting with new recipes, or dreaming up my next creative project.

Experience

• Advertising Specialist · Purelight Power12-01-2022

  Managed campaigns with monthly budgets exceeding six figures across a spectrum of digital marketing platforms, including but not limited to Google, Meta, and TikTok. Conceptualized, directed, and executed video campaigns in close collaboration with our team, resulting in noteworthy returns on investment (ROI) and elevated conversion rates.

• Executive Assistant & Content Strategist · totem01-01-2022 – 10-01-2022

  Created content across five social channels ensuring a cohesive online brand identity. Pitched, developed, and produced short form video content on TikTok & Reels, resulting in 10,000% increase in engagement. Wrote copy for social posts and articles with 100% grammatical accuracy. Collaborated with the marketing team to design organic media campaigns. Scheduled and coordinated virtual meetings, events, travel, and appointments for company executives. Created a more efficient workspace by proactively anticipating department needs. Directed a team of six full time employees dedicated to content creation, concept art, 3D modeling, and CG video production. Kept track of project progress, deadlines, and media organization within the creative team.

• Social Media Manager · Maui Farma04-01-2021 – 12-01-2021

  Grew Maui Farma's Instagram account from scratch to 1k followers in six months using only organic marketing strategies while maintaining over a 10% engagement rate. Produced & curated content across brand social channels ensuring a strong online brand identity. Tracked, analyzed, and reported monthly analytics and KPI's to executives. Wrote copy for all social posts and articles. Coordinated with PR and marketing teams to identify and hire content creators for paid collaborations.

• Account Manager & Marketing Associate · GrowDoc09-01-2020 – 10-01-2021

  Utilized Facebook Marketing to grow SMB's. Planned, developed, and implemented comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via various paid search & social advertising. Managed and optimized over 25 client accounts. Tracked, analyzed, and reported weekly analytics and KPI's to clients and management. Served as the main point of contact in all matters related to client concerns and needs. Monitored and reported competitors' marketing activities.

Education

• Digital Marketing InstituteDigital Marketing

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