Amado Tanglao

About

I'm a Product Design leader with a strong track record of driving impactful, data-informed design solutions at global B2C companies and B2B startups. This includes Etsy (B2C: Personalized shopping experiences) and CityBldr (B2B: AI-powered real estate acquisition). Currently, I lead design at CityBldr, optimizing the real estate acquisition funnel by streamlining workflows and leveraging AI to enhance deal intelligence. Previously, at Etsy, I crafted personalized buyer experiences that exceeded annual sales goals and drove significant topline growth through experimentation. My expertise spans the entire product lifecycle, from identifying high-value opportunities to designing scalable solutions that drive engagement and revenue. As a cross-functional collaborator, I bring together design, engineering, and data to ship high-impact products. I'm passionate about building a culture of innovation, mentorship, and continuous learning within design teams.

Experience

• Lead Product Designer (PropTech & FinTech) · CityBldr04-01-2021

  Leading design at CityBldr, optimizing the real estate acquisition funnel by streamlining workflows (map-based search, CRM, dashboard, listing page) and leveraging AI to enhance deal intelligence. ○ Led end-to-end growth experiments with A/B testing frameworks, defining KPIs and measuring impact to drive conversion optimization. ○ Optimized CRM conversion funnel by experimenting with recent activity tracking and status updates, accelerating purchasing decisions and driving a +5,800% YoY increase in success metrics and +280% growth in conversions.

• Product Designer (Search & Recommendation) · Etsy04-01-2023 – 11-01-2023

  Etsy is a global online marketplace that connects 91.6 million active buyers. ○ Led cross-functional growth initiative to optimize high-traffic pages, buyerflow, and conversion rates, achieving 154.9% of our sales goal by Q3. ○ Collaborated with product and engineering teams to influence roadmap priorities, driving growth through 5-7 strategic experiments per sprint. ○ Designed web and mobile A/B testing experiments that optimized UI and streamlined buyer flows, increasing conversion rate and generating $14.4M in annualized sales and $800K in ad revenue. ○ Advocated for checkout UI optimization during design critiques, increasing conversion rate and generating over $30M in annualized sales.

• Senior Product Designer (AI & Chat) · Poco App03-01-2020 – 04-01-2021

  Poco App lets language learners chat with a friend in another language instantly through an iMessage app extension. ○ Accelerated language learning by integrating speech-to-text translations ,increasing learning efficiency by 75%, enabling users to speak a new language in less than 1 hour. ○ Streamlined referral onboarding by A/B testing messaging options in new languages, triggering curiosity that drives direct app adoption and reducing the onboarding flow by 50%.

• Product Designer · Se'ascu06-01-2018 – 03-01-2020

Education

• Savannah College of Art and DesignMaster of Architecture (M.Arch.), Architecture
• Savannah College of Art and DesignBachelor of Fine Arts (B.F.A.), Architecture
• Stanford UniversityProduct Development, Technology

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