Jessica Robinson

About

Product (UX/UI) Designer with experience building engaging digital solutions for start-up to mid size e-commerce businesses. With over 10 years of experience as a multidisciplinary designer, I have a broad understanding of various industries and tools. I'm passionate about learning, health and wellness, the outdoors, mental health, fitness, and animals. Expertise in Figma, Sketch, Adobe CC and Framer

Experience

• Visual Designer · Teetayn10-01-2024 – 10-01-2024

  Collaborated with front end developer to re-design an online crowdfunding platform modernizing visual design, improving usability, and establishing a flexible design system

• Freelance Designer · Self-employed07-01-2024

  UX/UI Design, Web Design, and Branding

• Brand Designer · No Revisions09-01-2020

  Develop trend-forward brand identity, web assets, and campaigns.

• Senior Digital Designer · woom05-01-2023 – 12-01-2023

  Collaborated with key stakeholders, e-comm specialists, and developers to lead design of critical UX updates for woom’s D2C website. Conducted competitive audits, delivered high-fidelity mockups, and tested all designs in staging environments to ensure execution. Key Projects: Digital Gift Cards, Integrating Reviews, Filtering, Category Page Redesign, Digital Gift Guide (+ 35% YoY), Market Entry Landing Page

• Graphic Designer · woom03-01-2022 – 05-01-2023

  Lead US Design team in merging content to one localized website, overseeing and implementing execution of updated design system across new CRM and CMS. Worked cross-functionally to improve usability of woom’s career page, testing designs in staging environment to ensure execution. Delivered woom’s first ever Digital Lookbook, establishing the global standard for product launch campaigns. Key Projects: Career Page, Digital Gift Guide (+ 100% MoM, highest month in company history), Digital Lookbooks, Campaign Landing Pages

• Graphic Designer · Mathys+Potestio / The Creative Party®02-01-2022 – 03-01-2022

  Client: SHESPOKE. Developed static and animated content for email and social media channels and lead art direction for SHESPOKE x Billy Jean King collaboration.

• Graphic Designer · No Revisions01-01-2021 – 10-01-2021

  Analyzed competitors and interpreted brand identities to deliver social media strategies and deliverables for startup clients.

• Senior Designer · United Legwear & Apparel06-01-2017 – 12-01-2021

  Lead design and development for various private label legwear and accessories brands. Conducted detailed competitive audits, analyzed sell throughs, and grew programs YoY. Lead creative direction, design and development of the company’s first in-house brand. Created and managed digital and print assets for tradeshows and D2C website.

• Designer · United Legwear & Apparel Co01-01-2017 – 06-01-2017
• Assistant Designer · United Legwear & Apparel Co07-01-2015 – 12-01-2016

Education

• CourseraGoogle UX Design Certificate, User Experience
• Austin Community CollegeContinuing Education, Web Development
• East Carolina UniversityBachelor's Degree, Studio Art, Textile Design concentration; Minors in Apparel Merchandising and Art History

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