Amanda Offutt

About

Driven by curiosity, I explore the “why” and “how” behind every brand, gathering insights to fuel strategies that resonate. With expertise in social media and data analysis, I create campaigns that boost engagement, loyalty, and revenue. My adaptability and creativity are the perfect blend to support your growth. Ready to see what we can achieve together? Let’s connect and make it happen!

Experience

• Marketing and Development Manager · IMMIX10-01-2021 – 03-01-2024

  At IMMIX, I worked with 20+ local small businesses and non-profits throughout Akron. I managed social media accounts on Facebook, Instagram, LinkedIn, and X (Twitter). I developed and reported on advertisements on Google and Facebook. I also created reports for social media analytics and donor/donation analytics such as deciphering various levels of donorship, monthly donation updates, and comparisons to previous years/periods. I developed and managed press releases and email campaigns. I was the go-to person to update all client websites on WordPress and Squarespace along with creating graphics for websites. I copywrote and created graphics for various print and digital projects and managed contracted writers and designers to project completion. We also had begun working with AI to understand features that are valuable as they are developing. Through this position, I was tasked to learn how to use multiple data and communication programs such as Agency Analytics, SproutSocial, Hubspot, MailChimp, Constant Contact, Network for Good, Neon CRM, Little Green Light, and Bloomerang.

• Social Media Marketing Intern · Collaborative Marketing Services09-01-2021 – 11-01-2021

  In this position, I helped create social media art and copy.

• Social Media Marketing Intern · scitrain, ltd.03-01-2021 – 08-01-2021

  At Scitrain, I worked as the company's first marketer to develop marketing strategies for lead generation and content to implement after my internship ended. This included creating a content calendar and training employees on how to use it. My other task was to develop strategies on how the Scitrain website should be updated to be more user friendly and teach the team how to incorporate SEO into it.

Education

• The University of AkronBachelor of Business Administration - BBA, Integrated Marketing Communications
• Cuyahoga Community CollegeAssociate of Arts - AA, Business, Management, Marketing, and Related Support Services

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