Sabah Boudalia

About

I’m a go-getter who thrives on diving into the unknown. I spent three months in Cairo without knowing a thing and came out not only a Cairo expert, but with driving skills fit for the city’s famously chaotic streets. That experience sums me up: I’m willing to get into the thick of any challenge, learn quickly, and come out a subject matter expert. The same way I immersed myself in a new city, I immerse myself in businesses—examining them deeply until their story feels natural to me, and then turning that knowledge into results.

Experience

• Consultant (Brand Strategy and Marketing) · NYX INC – EMU COMFORTJanuary 2025 – May 2025

  Led a five-member consulting team through a go-to-market strategy, managing tasks using Agile and Scrum methods. Developed an integrated brand strategy and go-to-market plan, spanning multichannel content creation, digital campaigns, KPI tracking, and industry event targeting to build awareness and drive audience acquisition. Designed a social media strategy aligned with search-driven platforms, mapping a clear path from brand discovery to community engagement and conversion. Owned client and project management-related tasks, including drafting and finalizing engagement letters, managing timelines, conducting weekly client meetings, presenting team progress, and resolving client conflicts professionally.

• Course Instructor - Public Relations and Communication Strategies (COMM 305/COMM 342) · THE UNIVERSITY OF MICHIGANAugust 2024 – May 2025

  Coached 15 student teams per semester through a PR agency simulation in brand storytelling, messaging, and campaign design. Managed 75 students each semester, grading all assignments, leading weekly discussion sections, and synthesizing content into practical applications. Liaised with faculty to address concerns, ensure seamless communication, and align course content with industry trends in fashion, beauty, and design.

• Social Media and Digital Marketing Assistant · ANN ARBOR SPARK - READY SIGNALJune 2024 – August 2024

  Drove Ready Signal’s customer storytelling by translating team work, strategy, and prioritizations into clear narratives and website messaging. Analyzed user engagement through Google Analytics, delivering insights to target content updates and SEO strategies, increasing organic search visibility by 10% in 9 weeks. Conducted extensive analysis to identify personas and mapped customer journeys, crafting tailored messaging. Conducted comprehensive SEO audits, optimizing text, meta descriptions, and HTML ratios to secure high-quality backlinks within the company’s network.

• Researcher – Undergraduate Research Opportunity Program · THE UNIVERSITY OF MICHIGANOctober 2022 – April 2024

  Liaised with junior researchers and primary investigator, implementing feedback loops, team findings into a cohesive project deliverable. Analyzed data from Belgian government archives and legal sources, creating and managing 12 Excel sheets with up to 3,000 rows. Leveraged data mining techniques for policy analysis. Conducted literature reviews on Belgian policies, identifying historical trends and comparing them with regional and international frameworks. Facilitated semi-structured interviews in Arabic, translating and coding interviews to ensure cultural and linguistic accuracy, contributing to theoretical insights.

• Social Media and Marketing Assistant · EASTERN MICHIGAN UNIVERSITY - FACULTY DEVELOPMENT CENTERAugust 2021 – December 2021

  Revitalized communication channels to increase faculty engagement and visibility, aligning content with institutional goals for academic outreach and development. Successfully engaged 25% of targeted 700 faculty members within three months. Established social media management procedures and trained new employees in three days. Planned and executed 15 targeted programs, including research workshops and awards ceremonies, fostering professional community. Designed and executed community engagement campaigns on Instagram and Facebook, growing followers and fostering sustained engagement.

Education

• University of MichiganMaster's Degree, Business Management
• University of MichiganBachelor's Degree, Communication and Media

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