Amanda Springob

About

I am a Milwaukee-based copywriter with over 7 years of experience writing for industries like travel, fine jewelry, manufacturing, dentistry, nonprofits and more. Whether you’re looking for a great blog, help writing website content with strong SEO, or just want to brainstorm your next campaign, I can help you find your next great idea. Message me to check out my work as a copywriter and vintage fashion influencer. - Recently wrote a grant for my nonprofit client which won them $40,000 - My copy won Best Campaign at a 2023 travel marketing conference - I wrote the email with the highest open rate at my full-time gig 2 years in a row

Experience

• SEO Copywriter · Hyatt Corporation07-20-2021

  - Crafts SEO-driven copy for all company websites - Manages SEO keyword research projects - Coordinates SEO-related communications with SEO agency - Writes and edits copy for web content, email channels, print, and TV ads - Assists with website updates

• Content Marketing Specialist · Bostik08-09-2020 – 08-09-2021

  - Managed all copywriting for B2C adhesive manufacturing blog and social channels for a global audience - Coordinated and wrote content for nurturing email campaigns, print and video channels - Tracked all blog and social metrics in Google Analytics, LinkedIn, Facebook, and Twitter - Executed website edits in Jahia CMS - Developed strategic content campaigns around product launches, trade show events, and webinars

• Copywriter · Apple Leisure Group05-09-2019 – 05-09-2020

  - Wrote copy for three B2B travel brands for digital, print, radio, and email channels - Coordinated, wrote, edited, and approved all B2B email channel content - Developed tone and voice for all new and rebranded programs - Created landing page and site content for B2B websites - Wrote radio content for branded and co-operative ads - Wrote long-form content for company blogs and branded articles - Developed post copy for brand social channels

• Assistant Account Executive · BVK07-09-2018 – 05-09-2019

  - Managed Southwest Airlines Vacations (SWAV) digital media processes - Ensured SWAV digital media follows brand standards - Tracked production processes to meet strict deadlines - Coordinated promotional B2C email content and approvals - Maintained relationships with domestic and international clients through COOPed branding processes - Created and updated web pages in SharePoint

• Travel Agency Engagement Intern · Mark Travel Corporation08-09-2017 – 07-09-2018

  - Assisted with web marketing for four major travel brand websites - Created, coordinated, and executed sale email messaging for 16,000 travel agents - Audited company SharePoint platforms for sales team managers - Managed customer service email inboxes - Tested company websites in Alpha and Beta phases

• Freelance Copywriter · Rural Opportunity Institute06-01-2022

  - Creates written content for blogs, email newsletters, impact reports, and other projects related to mental health and resilience - Interviews subject matter experts to gain insight for blogs and articles - Updates existing webpages with more engaging, SEO-driven content - Self-manages all assignments with little direction or supervision

Education

• University of Wisconsin - MilwaukeeBachelor's Degree, Communication

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