Indira Midha

About

I'm a freelance copywriter specializing in social media copy, blogs and websites. I have a B.S. in advertising from the University of Illinois and four years of experience as a copywriter at ad agencies. I am also a published author. Need some help making your comms scream *your brand*? I'd love to work with you!

Experience

• Bilingual Copywriter · Vera Creative09-01-2023

  - Create strategic, culturally resonant social media concepts and write copy - Write long-form content in English and Spanish (articles, blog posts, newsletters, press releases) - Elevate website messaging through impact-focused copywriting

• Copywriter · FCB Chicago07-01-2022 – 10-01-2023

  - Wrote headlines, taglines and body copy for banners, in-store signage, video scripts and social executions - Crafted strategic ideas while conceptually collaborating with art directors and strategists - Established a unique brand tone tailored to the US market for a CPG brand

• Copywriter · Ogilvy Chicago06-01-2021 – 07-01-2022

  - Crafted unique social media content from concept to copy to content creation - Wrote copy for shoppable websites, limited-time landing pages, product description pages and more - Collaborated with an art director partner to think of powerful brand activation concepts

• Copywriter · Weber Shandwick10-01-2020 – 06-01-2021

  - Wrote B2C and B2B social content on Instagram, Twitter, Facebook and LinkedIn - Trendspotted across competitors’ social channels and translated into appropriate executions for the brand at hand - Presented to creative leaders across the agency on a weekly

Education

• University of Illinois at Urbana-ChampaignBachelor's Degree, Advertising

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