Ameer Youssef

About

Dynamic marketing and digital transformation leader with more than 15 years of global experience driving growth, innovation, and revenue optimization for high-profile brands. I have a proven track record in project management, account leadership, organizational and team design, product development, and cross-functional collaboration. My expertise spans strategic marketing, digital strategy, and team building across diverse industries, from retail and sports to healthcare. As the CEO and Co-Founder of Milo Inc., I spearheaded the development of a new prescription drug platform, redefining it as a medication marketplace and securing +$10M in annual revenue through strategic partnerships with Pharmacy Benefit Managers (PBMs) and health insurers. By applying data-driven insights and conducting extensive market research, I identified an opportunity to provide drug pricing transparency to users, transforming the company’s product offering and leading to a successful acquisition process (ongoing) with a major healthcare corporation. Before Milo, I spent more than a decade at R/GA, serving as SVP, Group Managing Director, and Global Account Lead for flagship clients such as Nike, Converse, ESPN, and Uber. My focus on innovation strategy and digital transformation resulted in the creation of Nike’s global e-commerce strategy, generating over $500M in annual revenue and establishing a benchmark for digital retail. I founded and built R/GA’s Sydney office from the ground up, delivering high-value digital and marketing strategies for clients, including Qantas, ANZ, Telstra, and Red Bull. I am passionate about leveraging technology and customer insights to deliver scalable solutions that meet business objectives and drive market penetration. I always seek opportunities to work with forward-thinking organizations that value strategic leadership, innovation, and a strategic approach to business growth.

Experience

• CEO & Head of Product · Milo Health05-01-2018 – 12-01-2024

  Founded and launched a profitable technology startup in the prescription drug space, with minimal investment and a small team of mostly contract workers. We completed a sale to a large health insurer in December, 2024.

• SVP, Group Managing Director · R/GA2014-06-01 – 2018-04-01

  Global Account lead for R/GA's Nike business, as well as lead for Converse, ESPN, Uber, and other accounts.

• Managing Director, R/GA Sydney · R/GA2012-08-01 – 2014-07-01

  Founded and built R/GA's first Australian office, located in Sydney. Built up a client roster including Teltra, AnZ Bank, Red Bull, Coles, and Qantas.

• Managing Director · R/GA2010-03-01 – 2012-10-01

  Extended reach of Nike account to global offices, create new lines of business for Nike and Converse in Global Sales, NIKEiD and related customization products, and helped establish Portland office.

• Project Manager/Producer/Group Director · R/GA02-01-2005 – 2010

  Head of account for all DTC and Global Sales work for Nike and Converse accounts. Created agency's ecommerce practice.

Education

• Yale UniversityBachelor of Arts, Humanities

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