Michael Riga

About

With a robust educational foundation in Computer/Information Technology Administration and Management, and Business Administration from the University of Phoenix, complemented by a Bachelor of Science in Computer Systems Networking and Cyber Forensics from Coleman University, I have forged a dynamic career in marketing and technology leadership. As the Founder and CEO of BlueWolf Marketing Agency since 2015, I have driven strategic growth and client satisfaction. My career includes pivotal roles such as Head of Growth at TEN KEN GROUP and VP of Strategic Marketing at MedSpire Health, where I enhanced brand presence and revenue. At Portrait and We Treat, I directed marketing and technology initiatives, achieving significant client growth and online engagement. My tenure at ARMA Sport and CELLg8 Liposomal Technology saw substantial increases in customer acquisition and revenue. With a history of optimizing digital strategies and leading technology initiatives, I continue to innovate and drive success in the marketing and technology sectors.

Experience

• Founder/CEO · BlueWolf Marketing Agency01-01-2015

  As the Founder/CEO, responsible for overseeing all operations and strategic direction of the agency, ensuring growth and client satisfaction.

• Head of Growth · TEN KEN GROUP09-01-2025 – 02-01-2026

  Led growth initiatives, focusing on expanding market reach and increasing revenue through strategic planning and execution.

• Vice President of Strategic Marketing & Development · MedSpire Health, LLC09-01-2025 – 01-01-2026

  Oversaw strategic marketing and development efforts to enhance brand presence and drive business growth.

• Director of Marketing & Technology · Portrait01-01-2025 – 11-01-2025

  Directed the development of websites for clinics, enhancing their online presence and user engagement. Managed comprehensive marketing strategies, including email and SMS marketing, to drive patient acquisition. Executed targeted paid advertising campaigns on Meta and Google, optimizing reach and visibility for clinics. Achieved LegitScript certifications for clinics, ensuring compliance and credibility in the healthcare sector.

• VP of Marketing · Arora Health and Aesthetics02-01-2025 – 08-01-2025

  Advised on marketing strategies to enhance clinic growth and optimize medical director operations. Developed and implemented websites and marketing initiatives for various clinics, focusing on aesthetics and telehealth. Specialized in promoting medical weight loss, peptides, and other modalities to attract new clients and improve service offerings.

• Director of Marketing & Technology · We Treat06-01-2023 – 01-01-2025

  Increased revenue by 46% YoY, expanded client portfolio from 150 to 600, and achieved top Google search rankings for multiple clients without paid ads. Developed 150+ SEO-optimized websites, each generating 350–600 leads per month, and boosted organic search traffic from 15% to 90%. Developed marketing department for clients and clinics performed, website development, SEO, Paid Ads, Email Marketing, and Social Media Management.

• VP of E-Commerce · ARMA Sport01-01-2023 – 07-01-2024

  Boosted the annual operating plan (AOP) by 20% month-over-month and increased conversion rates by 37%. Optimized marketing flows to grow new customers by 35% and raise average order value (AOV) by 25% for returning customers. Increased newsletter subscribers 9x in three months and achieved an average open rate of 80%, while driving a 73% spike in website traffic year-over-year through video content.

• Director of Marketing · CELLg8 Liposomal Technology09-01-2022 – 06-01-2023

  Developed and executed a digital marketing strategy, increasing organic traffic by 48.1% and reducing customer acquisition costs by 21%. Redesigned company websites to enhance user experience, resulting in improved leads and conversion rates. Drove over $500 million in new revenue for B2B sales with a content strategy that attracted Fortune 500 clients.

• Director Of Information Technology · VIRUN01-01-2022 – 09-01-2022

  Developed and executed comprehensive marketing and technology strategies, achieving a 30% increase in user engagement. Implemented effective lead generation and nurturing programs, resulting in a 15% increase in B2B sales. Designed, developed, and deployed websites for B2B clients, contributing to strong revenue cycles.

• Director Of Technology (CTO) · Cymbiotika LLC02-01-2021 – 01-01-2022

  As the CTO, responsible for leading technology initiatives and ensuring the alignment of technology strategies with business goals.

Education

• University of PhoenixMaster of Business Administration - MBA, Computer/Information Technology Administration and Management
• University of PhoenixMaster of Business Administration - MBA, Business Administration and Management, General
• Coleman UniversityBachelor of Science - BS, Computer Systems Networking and Telecommunications
• Coleman UniversityBachelor of Science - BS, Cyber/Computer Forensics and Counterterrorism

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