Amelia McDonald

About

Hi! I'm a freelance Google Ads specialist focused on lead generation. I've managed 400+ accounts across industries, from simple local setups to complex Search, Display, and Performance Max strategies. I go beyond managing bids and keywords. I analyse the full user journey across platforms to make strategic, data-led decisions. I'm experienced with tracking fixes, platform integrations, and custom tools to keep campaigns running smoothly. If you need a proactive, results-driven partner to help you make the most of Google Ads, I’d love to hear more about your project.

Experience

• Google Ads Lead Generation Technical Data Analyst · Add People2022 – 2025

  - Managing the ongoing technical optimisation of 400 Google Ads accounts for lead generation - New campaign builds and restructures - search, display, PMax, shopping - Full GA4 tracking set-up - Identifying and fixing post-launch tracking issues, implementing custom scripts and third party software where necessary

• Marketing Consultant · Creative Tourist | Manchester’s Finest2021 – 2022

  Developed tailored digital marketing strategies to increase audience engagement and brand visibility. Conducted data-driven campaign performance analysis, refining targeting and messaging based on insights. Advised on cross-platform advertising strategies, integrating organic and paid media efforts for optimal results.

• UX Consultant · Bluemeadow2020 – 2021

  Provided input to app design and web optimisation for mobile devices at a technological start-up.

Education

• University of OxfordBachelor of Arts - BA, Law

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