Mostafizur Rahman

About

Results-driven Digital Marketing Specialist with hands-on expertise in Meta Ads, Google Ads, and Web Analytics. Skilled in full-funnel campaign strategy, pixel tracking and Conversion API setup, GA4/GTM implementation, and data-driven reporting. Demonstrated ability to manage multi-platform ad budgets, reduce CPAs, and deliver measurable ROAS growth for e-commerce, SaaS, and agency clients.

Experience

• Web Analytics & Tracking Specialist · Freelance Project — SaaS Business2024 – 2024

  • Implemented GA4 from scratch with custom events and conversion goals aligned to client business objectives. • Built a GTM container with 12+ triggers and resolved GA4/Meta Ads data mismatches by aligning attribution windows and de-duplicating events. • Created a Looker Studio dashboard integrating GA4 and Google Ads for real-time performance monitoring. • Identified top conversion paths to reallocate client budget, reducing CPA by 22%.

• Meta Ads Campaign Manager · Personal Project — E-commerce Fashion Brand2024 – 2024

  • Designed and executed full-funnel Meta Ads strategy (TOFU → MOFU → BOFU) for a local fashion brand, increasing brand visibility and driving measurable conversions. • Set up Facebook Pixel and Conversion API (CAPI) via GTM with event de-duplication, and built Custom & Lookalike Audiences from website visitors and customer CSV data. • Ran Dynamic Product Ads linked to Facebook Catalog, achieving 3.4x ROAS within 6 weeks. • Reduced CPM by 28% through structured A/B testing of 6 ad creatives across Reels, Carousel, and Image formats.

• Google Ads Specialist — Internship · Digital Marketing Agency2024 – 2024

  • Managed Search and Display campaigns for 3 clients with a combined BDT 40,000+ monthly ad budget, driving consistent performance improvements. • Conducted comprehensive keyword research, identifying 100+ high-intent keywords and crafting RSAs with 15 headlines and 4 descriptions per ad group. • Implemented conversion tracking for form submissions and phone calls via GTM, improving reported conversions by 40%. • Delivered weekly performance reports covering CTR, CPC, CPA, and ROAS metrics for client review and strategic decision-making.

Education

• Bangladesh University of Business and TechnologyBachelor of Science, Electrical and Electronic Engineering (EEE)

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