Amin Z.

About

Highly-experienced Designer & Developer with Hybrid skills that bridge the gap between design and development. Specializes in UI/UX design and front-end development, with extensive experience in digital design across various industries. Proven ability to resonate across diverse audiences, delivering user-centric, scalable products for brands such as Square Enix, MARVEL Avengers, JD Sports, and Iceland Foods.

Experience

• UI/UX Designer · Square Enix Europe2017-10-01 – 2024-10-01

  Led end to end product design initiatives from concept to production within a fast-paced in-house agency at a game publisher collaborating closely with developers, analysts, product managers, and stakeholders. Designed and improved core digital experiences for web and mobile, enhancing usability, accessibility, and conversion rates across game services, web properties, e-commerce, marketing platforms and internal system tools. Conducted UX research and user testing, advocating for end-user needs to inform data-driven design decisions and shape product strategy. Developed and maintained a scalable design system, ensuring consistency, accessibility (WCAG compliance), and efficiency across web products. Created interactive UI prototypes and information architecture, working in iterative cycles to validate design solutions and optimise user flows. Streamlined design-to-development workflows, delivering high-fidelity specs and collaborating closely with engineers to ensure seamless implementation.

• Designer / Developer · Amin Zaman Ltd2007-08-01 –

  Freelance / Contract

• Visual Designer · Raising IT2016-03-01 – 2018-01-01

  Led client workshops to code and design websites based on user inputs.

• Interaction Designer · Raising IT2016-03-01 – 2018-01-01

  Led client workshops to code and design websites based on user inputs.

• Digital Designer · Iceland Foods2017-02-01 – 2017-04-01

  Developed visual design concepts whilst adhering to strict brand guidelines. Collaborated with developers to bring design and functionality to fruition.

• UI/UX Front-End & eCRM Developer · JD Sports Fashion plc2016-04-01 – 2016-10-01

  Developed UI improvements for e-commerce websites and optimised email marketing campaigns (eCRM) to enhance engagement and conversion rates. Implemented A/B and multivariate (MVT) testing to optimise user journeys.

• Digital Designer · Printerbase Ltd2015-03-01 – 2015-10-01

  Full lifecycle of design from wireframes, prototypes to user-testing and coding.

• Virtual Tour Photographer · Google Maps Street View2014-01-01 – 2017-03-01

  Certified Google Street View Photographer.

• Graphic Designer · Zipp Design & Print2009-09-01 – 2012-09-01

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