Baandhavi Yallabandi

About

Creative UX/UI Developer with over 4 years of experience designing intuitive digital products and optimizing user experiences, including B2B SaaS applications. Proficient in Figma, Adobe Suite, and CMS, I specialize in user-centered design and have a proven track record of improving user satisfaction through innovative research and design solutions. With expertise in developing user flows, wireframes, and design systems, I’m passionate about simplifying complex challenges for web and mobile applications. When I’m not working, you’ll find me exploring new design trends or enhancing my skills in graphic design.

Experience

• Graphic & UX/UI Designer · Small Business Marketers03-01-2024

  As a Graphic & UX/UI Designer, contributed to the visual and user experience design efforts, enhancing brand presence and user engagement through creative design solutions.

• User Experience Designer · S3teq software solutions01-01-2024

  Led the design and development of a cutting-edge B2B SaaS voucher collection platform using Figma, streamlining workflows that empowered distributors to establish guidelines and expedite collection processes, resulting in a marked boost in operational efficiency. Designed intuitive data visualizations, including dynamic graphs and progress trackers, driven by user research insights, to facilitate seamless comprehension of KPIs, significantly enhancing decision-making for stakeholders. Developed a robust, scalable design system leveraging Figma components, which standardized UI/UX elements across the platform, drastically reducing design inconsistencies, and enabling faster, more efficient development cycles for engineering and product teams. Utilized Figma's wireframing and prototyping capabilities to rigorously test and refine complex mobile and web UI/UX solutions, overcoming design challenges and earning client commendation for innovation, problem-solving, and delivering an exceptional user experience.

• UI Designer & Graphic Designer · DirectOs03-01-2020 – 12-01-2023

  Spearheaded the development of an accessible, user-friendly website leveraging HTML, CSS, and UX/UI best practices, ensuring full compliance with WCAG 2.1 standards to significantly improve accessibility for all users. Created impactful product advertisements and multimedia content using Adobe Suite tools such as Photoshop, After Effects, and Illustrator, driving a substantial increase in customer acquisition through visually compelling branding and storytelling. Boosted organic traffic by 25% and improved search engine rankings through strategic SEO initiatives and on-site optimizations, resulting in greater online visibility and higher engagement with key audiences.

• Web Designer · myMarketing.io05-01-2022 – 05-01-2023

  Transformed client websites by implementing modern, user-centered designs across various CMS platforms, including WordPress, significantly improving brand cohesion and boosting user engagement. Ensured full WCAG 2.1 compliance by conducting thorough accessibility testing with tools like WAVE, ensuring redesigned websites achieved the highest standards of inclusivity for all users. Performed heuristic evaluations and responsive testing, optimizing navigation and usability, which led to a 15% increase in client satisfaction by delivering a more seamless user experience. Drove higher conversion rates through strategic A/B testing and in-depth analysis with Google Analytics, identifying and implementing design changes that resulted in measurable performance improvements for clients.

• Product Designer · Statflo09-01-2021 – 12-01-2021

  Led the redesign of TextKit's dashboard, utilizing in-depth KPI research to develop a concept aimed at dramatically enhancing employee motivation and sales performance. Crafted a comprehensive design system and guidelines based on KPI insights, optimizing progress tracking visuals and facilitating smooth collaboration with the development team for efficient implementation. Utilized Power BI and Figma to design and integrate innovative widgets, offering intuitive, real-time data visualization that increased employee engagement and improved decision-making within the dashboard. Collaborated closely with developers and stakeholders, leveraging Figma to create high-fidelity prototypes that aligned both with business goals and technical requirements, ensuring seamless project execution.

Education

• Carleton UniversityBachelor Information Technology, Interactive Multimedia and Design
• Algonquin College of Applied Arts and TechnologyAdvanced Diploma in Applied Arts, Interactive Media Development
• BrainStationCertificate, UX Design

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