Amit Srivastava
Product Manager specializing in Digital Lending, UPI, and Funnel Optimization
3 yrs experience · <10 hrs/week
About
Product Manager in Fintech (Lending & Payments) who loves solving real user problems that drive measurable business growth. I focus on improving conversion funnels, reducing drop-offs, and building products that deliver impact at scale. I enjoy working at the intersection of user experience, business outcomes, and technology — whether it’s optimizing journeys or building zero-to-one products from scratch. What I’ve delivered Reduced VKYC waiting time from 3 mins → 1.2 mins, cutting drop-offs by 17% and strengthening top-of-funnel conversion. Improved LOS funnel by removing friction points, driving +4% loan conversions. Built UPI TPAP product from scratch (user research, NPCI compliance, and complete journey definition) — launching soon to enable deeper activation and retention. Enhanced repayment success by introducing interest benefits & reward-based repayment incentives. Focus Areas Fintech journeys across Digital Lending, Credit, Payments / UPI, Repayment, and Conversion Optimization — delivering scalable & user-centric product experiences. Open to Connect Focused on building high-impact fintech products and always interested in meaningful conversations around product, execution, and growth.
Experience
- Associate Product Manager – Digital Lending & UPI · Zype2024-10-01 –
Own end-to-end product execution across Digital Lending, LOS/LMS, UPI Payments, VKYC onboarding, Collections & Repayments. Reduced VKYC wait time from 3 min → 1.2 min, cutting drop-off by 17% and improving top-of-funnel activation by collaborating with operations & engineering teams. Improved loan conversion by +4% by identifying friction points in LOS funnel and redesigning journey flow using user behavior insights & cohort analytics. Built UPI TPAP platform from scratch — led user research, flow architecture, NPCI compliance requirements, and UX enhancements; currently in pre-launch phase to enable higher retention & repayment efficiency. Improved repayment performance by launching interest-benefit & reward-based repayment incentives to motivate on-time & early repayments, positively impacting collections funnel. Drove cross-functional execution with Tech, Ops, Growth & Compliance teams to deliver business outcomes across onboarding to disbursal to repayment lifecycle. Leveraged SQL & analytics to identify funnel leaks, prioritize solutions, and drive data-backed product decisions.
- Junior Product Manager – Digital Lending (LOS/LMS) & Embedded Finance · Neokred2023-01-01 – 2024-10-01
LOS/LMS & Lending Systems Designed multi-stakeholder approval flows for EV financing LOS, including dealer, lender, and internal credit checkpoints. Improved underwriting funnel by optimizing KYC, document capture, income/profile checks, and drop-off touchpoints — reducing TTL and improving completion rates measurably. Implemented scalable lender integrations — onboarding workflows, lead ingestion APIs, KYC providers, and rule-based validations. Onboarding & Customer Acquisition Rebuilt acquisition and onboarding funnels across KYC, document upload, and verification stages — reducing friction and improving funnel success rates. Introduced structured user flows for consent, risk checks, and partner validations to support embedded finance launches. Internal Tools (CRM + LMS Ops) Designed and launched an internal CRM + Lead Management System automating assignment, reminders, SLA tracking, and lifecycle management. Reduced manual operations load and improved on-ground TAT through event-driven automation and UX simplification. Product Process & Partner Coordination Authored PRDs, requirement docs, user stories, and workflow diagrams — improving clarity and reducing back-and-forth during engineering cycles. Coordinated with compliance, partners, lenders, design, and operations to align feature rollout and partner readiness.
- Product Manager Intern – Fintech (Onboarding, Lending, CRM/Lead Systems) · Neokred2023-01-01 – 2023-03-01
Defining requirements and roadmaps for new features that will address core customer needs. Working with the Product Manager, designers and engineers to design, build and launch key features. Prioritizing projects and features based on impact and alignment with the team’s short and long-term goals and strategy. Collaborating with cross-functional teams including sales, marketing, operations, finance, and customer success to coordinate launches and ensure ongoing product success.
- Credit Analyst · Xceedance2021-09-01 – 2022-02-01
Gathering and analyzing data. Investigated to validate the legitimacy of data or verify the accuracy of data amounts to. Submitting reports to the relevant department heads and management. Establishing new data gathering and analysis techniques within the organization for further future use . Helping the management and other teams draw business goals and needs.
Education
- Bareilly CollegeBachelor's of Commerce, Accounting and Finance
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