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Ammad Shaikh

Ammad Shaikh

Product Design Leader

15 yrs experience · New York, NY · <10 hrs/week

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About

Ammad is a design leader with an extensive background in product design. He has held key roles at renowned companies such as Instagram, Flipboard, YouTube, and Google, where he has contributed to shaping user experiences and leading design teams. His expertise spans interaction design, product design, and leadership, making him a versatile and seasoned professional in the field. With a wealth of experience shaping products at scale and taking them from fruition to launch, they continue to make significant contributions to the world of product design.

Skills

Design StrategyDesign SystemsDesign ThinkingProduct DesignProduct StrategyUI/UX DesignUser Interface Design

Experience

  • Principal Product Designer · Yahoo11-01-2023

    Leading product design to help define the future of Search and all things AI on Yahoo Search.

  • Product Design Lead · Instagram04-01-2021 – 09-01-2022

    Design lead for Instagram Reels, working on the core consumption experience. Helped shape the design system for video at Instagram and provided guidance, mentorship, and resources to designers looking to build on Reels.

  • Design Director · Flipboard08-01-2019 – 03-01-2021

    Responsible for growing the design team from 1 to 5, defining the product’s design system, and shipping a new information architecture for web and mobile. Developed best practices for team-wide communication, diversity and inclusion recruitment, as well as repeatable processes for visualizing and validating ideas through design and research methods.

  • Interaction Designer · YouTube08-01-2017 – 03-01-2019

    Design lead for new formats on Youtube Home and Search. Launched a redesign of Youtube Home on mobile and helped craft a design system to introduce non-video formats alongside traditional long form video.

  • Product Designer · Medallia03-01-2017 – 08-01-2017
  • Senior Product Designer · Freestyle Software10-01-2015 – 04-01-2016
  • Interaction Designer · Google11-01-2014 – 08-01-2015
  • Product Designer · Sauce Labs08-01-2014 – 11-01-2014
  • Product Designer · Insight Data Science08-01-2012 – 06-01-2014

Education

  • Wilfrid Laurier UniversityHonours Economics, Economics

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