Ruby Hatem

About

Product Design leader with 17 years of experience across San Francisco and London, specializing in agentic AI, connected multi-device ecosystems, and large-scale platforms. Bridges UX strategy and AI behavior by collaborating with researchers, product leaders, and engineers to shape model output and deliver production prototypes in code alongside high-fidelity design.

Experience

• Career Founding Designer · L8NT STUDIO04-26-2026

  Serving as a fractional product design leader for early-stage AI startups, embedding directly into founding teams to deliver executive-level UX strategy, agentic workflows, and production code execution on a flexible basis. Partnering with zero-to-one ventures including startups in the volumetric video and spatial AI space to architect interaction models that translate complex machine learning behaviors into intuitive, market-ready products.

• Staff Designer · Google Cloud Applied AI06-01-2025 – 04-26-2026

  Spearheaded end-to-end design strategy and unified UX vision for agentic AI products across Enterprise, Commerce, and SMB domains, defining the agent-as-the-interface paradigm. Orchestrated complex system mental models, partnering directly with AI researchers to evaluate, fine-tune, and bound model output constraints. Designed responsive, symbiotic interaction patterns that bridge advanced machine intelligence with intuitive human-centric workflows to drive product adoption and business scale.

• Senior Designer · Google Play06-01-2021 – 06-01-2025

  Led strategic personalization and cross-platform initiatives across four ma jor launches, connecting work across teams into coherent product streams. Incepted and launched the You Tab, transforming how a billion users experienced their identity on the platform. Established cross-device design governance for the New Device Experience, solving critical friction in multi-device ecosystems and significantly reducing install abandonment. Partnered closely with product and engineering to bring early-stage concepts through to shipped, scaled features.

• Lead Designer · Facebook06-01-2020 – 06-01-2021

  Took ownership of Newsfeed design system governance, expanding the role to partner with org-wide teams, running design sprints and embedding design principle education to unblock contribution and raise the quality of submissions across the organization. Delivered multiple shared design system components as a result of that deeper cross-team collaboration.

• Head of UX · Ruba Productions2009 – 2020

  Founded and ran a global design consultancy embedded across technology, fintech, and luxury retail, partnering with brands at the moments that mattered most: market entry, digital transformation, and platform reinvention. Led the UX and product design for PayPal Credit, a multi-billion dollar financial product, and drove the end-to-end digital transformation of Travelex, launching four fintech products in nine months. Directed global platform launches for Chanel, Albertsons, Avon, and Oriflame, and led the full creative direction for Saahlu, a luxury women's footwear startup in London, overseeing the e-commerce platform design, product photography, and campaign shoots. Operated across San Francisco and London, embedding directly into founding teams and in-house design functions as a senior design leader, owning vision, execution, and delivery across every engagement.

Education

• Kingston UniversityMA, Filmmaking & The Creative Economy
• Yarmouk UniversityBA, Applied Arts & Design

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