Amy Krauth

About

Experienced Director of Merchandising with a demonstrated history of working in the wholesale and retail sectors. Skilled in Textiles, Apparel, and Process Improvement. Strong ability to analyze business, market and trends. Strategic leader with strength in building and empowering cross-functional teams.

Experience

• Director, GM · Hanesbrands Inc.2010-07 –
• Director of Retail Merchandising · Champion2019-01 –
• Director of Merchandising, C9 by Champion at Target · Hanes Brands Inc.2010-07 –

  • Motivated, results-driven Merchandising Director with 20 years of diverse experience in merchandising, product development and design. • Extensive knowledge of the active consumer, across multiple genders, product categories, and distribution channels. • Lead merchandising strategies and identify long-term opportunities that meet and exceed consumer needs and align with brand objectives. • Keen understanding of textiles, apparel, trends and the competitive market resulting in credible product assortments. • Proven track record of driving complex and diverse business to positive sales, margin and productivity through balance of innovative thinking and calculated risk-taking. • Effective leadership skills with success in developing and empowering team members in positive and synergetic environment. • Strong knowledge of financial planning • Collaborative partner with excellent communication skills and strong attention to detail. • Creative thinker and innovative problem solver with ability to thrive in a fast-paced environment.

• Senior Merchandiser · Northern Cap & Glove2005-10 – 2011-06

  • Created long-range strategies for a $10M Accessory Division that drove sales and margin growth for several Key Accounts including Lands End, LL Bean, Forever 21 and Urban Outfitters. • Developed product assortments, key items and looks that were brand and trend appropriate; established pricing strategies that aligned with the market and customer needs. • Negotiated COG’s, MOQ’s and product lead times with overseas vendors resulting in wholesale and retail profitability and on-time deliveries. • Managed Product Development process from product origination to technical specifications, artwork development, sample coordination and fitting, to program adoption. • Developed and maintained rolling 12 month Product Development calendars – ensuring key milestone dates were achieved. • Conducted product testing to ensure viability and safety of new products that met customer expectations and aligned with government regulations. • Created a compelling customer experience by delivering continuity throughout the development process, increased sales and profitability results and providing maximum engagement.

• Product Development Manager · Earth Products2004-12 – 2005-09

  • Led all stages of Product Development from initial concept, to materials and trim development, artwork approval, to finalization and distribution. • Maintained extensive knowledge of trims, textiles, apparel construction techniques, understanding of material trends, fabric characteristics, material compatibility and placement. • Implemented product road-maps that delivered competitive advantage and drove profitable growth. • Served as liaison between product line manager, designer and overseas vendors in order to maintain on-time deliveries of accurate product that was cost viable. • Managed product costing, margins, deliveries, quality assurance, and import/export issues for all vendor relationships.

• Product Development Manger · Rip Curl USA2001-01 – 2004-12
• Designer · Rip Curl, Inc.1998-12 – 2001-01

Education

• MiraCosta CollegeAssociate's degree
• University of Houston

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