Simone Bellamy

About

With a Bachelor of Business Administration in Fashion Merchandising from Berkeley College, I have cultivated a robust career in product design and merchandise planning. Currently, I am a Product Designer at Target, where I lead cross-functional teams to enhance user experiences and streamline processes, achieving a 72% reduction in manual tasks for the Target+ item team. Previously, as an Associate Merchandise Planner at Target, I developed strategies that drove significant sales growth and optimized inventory management. My experience extends to UX design with UX Rescue, where I contributed to user-centric designs for non-profit stakeholders. At The Vitamin Shoppe, I supported merchandise planning and collaborated with various teams to enhance brand visibility. My expertise lies in leveraging data-driven insights and agile methodologies to deliver innovative solutions that meet user needs and business objectives.

Experience

• Product Designer · Target06-01-2021

  - Worked cross-functionally across product, merchandising, engineering, and design teams on Target+ and Ivy Promo. - Conducted end-to-end design processes, leveraging lean/agile methodologies and tools to develop efficient business solutions that cater to user needs. - Used insights on user behaviors and needs to drive ideation and design thinking. Worked cross-functionally with other designers to ensure seamless experiences across platforms. - Achieved a 72% reduction in manual processes for the Target+ item team and improved efficiency in the enterprise promotions system.

• Associate Merchandise Planner · Target07-01-2019 – 06-01-2021

  - Developed progressive business strategies in collaboration with cross-functional teams to drive millions of dollars in sales through innovative business strategies and data-driven analytics. - Forecast sales and managed inventory/fulfillment processes to ensure product availability and quality to the Target guest. - Identified sales opportunities through quantitative and qualitative analysis. Adapted to evolving business needs to ensure prompt product delivery.

• UX Designer · UX Rescue02-01-2021 – 06-01-2021

  - Collaborated with cross-functional teams to on pro bono work for non-profit business stakeholders. utilizing lean/agile methods. - Created user-centric designs from research to prototypes, aligning with user needs and business goals. - Contributed to UI/visual design aspects and drove ideation for digital products.

• Merchandise Planning Coordinator · The Vitamin Shoppe07-01-2018 – 07-01-2019

  - Collaborated cross-functionally with sales, operations, design, marketing, and customer support teams to boost brand visibility and sales. - Supported senior merchandise planner in solving team challenges in a dynamic environment while assisting in managing product fulfillment and pricing for upcoming season launches.

Education

• Berkeley CollegeBachelor of Business Administration (B.B.A.), Fashion Merchandising

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