Ana Daniela Alvarez

About

Social Media & Content Manager with experience executing multi-channel digital campaigns, managing marketing operations, and developing content strategies. Certified in HubSpot Email Marketing and Salesforce Administration, with a strong background in optimizing channel performance, automating workflows, and translating audience insights into structured marketing assets.

Experience

• Social Media Marketing Specialist & SEO Writer · The Curly Sunshine03-01-2021 – 07-31-2025

  ● Scaled a personal social media brand from 250 to 450 targeted followers in a 2-month period, generating over 400,000 organic views through a dedicated short-form video strategy. ● Developed end-to-end content strategies, messaging frameworks, and campaign directions for lifestyle and travel digital properties, growing monthly traffic from 0 to 10k+ and scaling a Pinterest account to 1M+ monthly viewers using targeted keyword research and trend analysis. ● Optimized website and blog content for SEO, implementing keyword research, search intent analysis, meta descriptions, header structures, and internal linking to improve discoverability, rankings, and reader experience. ● Concepted, filmed, and independently edited high-performing short-form video assets using CapCut and Canva, maintaining a rigorous and consistent publishing cadence across platforms. ● Integrated AI-enabled tools into daily workflows to streamline content brainstorming, script ideation, and multi-channel repurposing, boosting production efficiency while preserving an authentic voice. ● Monitored performance metrics (reach, engagement rate, click-throughs) to identify content trends, executing rapid tests and experiments to optimize future video formats.

• Senior Customer Service Representative · Horatio05-01-2023 – 04-30-2024

  ● Partnered with cross-functional leadership to ensure all communication aligned perfectly with strict brand guidelines and tiered corporate messaging structures. ● Managed high-volume audience interactions, resolving complex inquiries with a highly professional, responsive tone that strengthened customer trust and brand loyalty. ● Handled complex data sets and membership frameworks, translating intricate technical or industry guidelines into clear, human-centric solutions.

Education

• UASD UniversityBachelor of Arts, Philosophy and Letters
• LUMSA UniversityMSc, Marketing & Digital Communications

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