Henry Harvey

About

Experienced Digital Content Specialist focused on analyzing and optimizing digital marketing and merchandising content to maximize customer experience and revenue. Builds and deploys digital assets and layouts across e-commerce and social, runs content governance and CMS workflows, and uses analytics (Google/Adobe/FulllStory/SiteImprove/SEMrush/Ahrefs) to identify friction points and improve conversions through CRO testing. Leads cross-functional execution through Agile/Scrum, collaborating with engineering, development, creative, and multilingual content/translation teams.

Experience

• Digital Content Specialist / Producer · HenryHarvey.com07-01-2025

  • Provide content strategy, content management and digital production for diverse clients, including Liquid8, Heart-Heart Inc., TheaterMirror, and Sabrinaland. • Build, format, and deploy high-quality digital assets and layouts across e-commerce and social platforms. • Track and analyze website user behavior data points to locate navigation friction points, implementing layout modifications to boost customer engagement. • Write clear and compelling copy for platforms including web, Instagram, and Facebook, utilizing AI prompts for initial product / program descriptions but editing for accuracy / tone. • Manage content calendars and publishing workflows, integrating e-commerce and social channels to increase reach, sales, and inventory turnover. • Integrate E-commerce system (Shopify) and social media channels (Facebook, Instagram) to better track merchandise inventory and increase reach and sales. • Analyze user interaction behavior and platform KPIs to deliver conversion rate optimization (CRO) testing hypotheses that increase customer engagement.

• Content Specialist /Web Editor · JetBlue (contract via Korn Ferry)01-01-2021 – 07-31-2025

  • Guided global website platform enhancements, layout standards, and feature integrations for high-performing landing pages serving over 5 million monthly users. • Staged, tested, and published modular brand layer elements, promotional content chunks, and digital assets within the Magnolia content management system. • Curated and managed visual assets and metadata within CMS and Asana calendar. • Developed content audit procedures and templates. Used Siteimprove queries and manual techniques to verify accuracy for 5 major product updates and 30 policy changes. • Served as Agile Scrum Leader for the merchandising team, managing the active product backlog and conducting regular ceremonies to deliver 250+ scheduled travel initiatives and 20 ad-hoc content projects. • Designed visual wireframes, user flows, and high-converting Product Detail Page (PDP) concepts in Figma to optimize customer checkout paths and reduce cart abandonment. • Staged, tested and published system and marketing messages in FWI/Poppulo that went out to flight information display (FID) digital signage screens at 100+ airports across the JetBlue network and engaged with by 100K+ passengers/day. • Created and maintained digital asset management inventory and plan used in migration from Four Winds Interactive (FWI) system to the Poppulo cloud system.

• Digital Content Specialist / Producer · HenryHarvey.com11-01-2018 – 01-31-2021

  • Directed website content strategy, user experience planning, and interface taxonomy layout overhauls for diverse clients (MediPharm, Media Shower, CRCDD) to optimize conversion metrics. • Conducted comprehensive platform health audits and structural gap analyses to chunk and simplify complex, data-heavy content into clear, conversion-focused landing experiences. • Created detailed functional specifications, business requirements documentation, and user flow charts to align cross-functional engineering, development, and creative teams. • Configured, managed enterprise Content Management Systems to establish repeatable web authoring workflows and strict platform governance guidelines. Staged, tested, and published components and content as necessary. • Analyzed information architecture performance and database metrics via Google Analytics to identify user blockers and refine consumer purchase journeys.

• Director of Website Operations / Content Manager · PharmacyChecker04-01-2015 – 11-30-2018

  • Directed digital website operations, metadata schemas, and platform governance for an e-marketplace website, achieving a 20% traffic expansion and an 89% conversion optimization. • Formulated a comprehensive content inventory and master sitemap through deep web crawls (Google Search Console, Moz, and Screaming Frog) to manage the structural redesign, retirement, and content model consolidation of thousands of legacy pages. • Enforced compliance standards for high-volume drug database by running XML validator applications to isolate non-conforming entries and edit pricing layout data. • Redesigned email newsletters in Salesforce Marketing Cloud, rewriting copy and improving CTAs, which reduced spam complaints and resulted in a 35% rise in conversions. • Supervised process transformation projects and managed digital content contributors and translation teams to coordinate the successful deployment of multi-language web assets.

Education

• New York UniversityMaster’s, Interactive Telecommunications
• Columbia UniversityBachelor’s, Political Science

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