Anamitra Jana

About

Data-driven product designer with a master’s in human-computer interaction (HCI) and 3 years’ experience, delivering impactful, business goal-oriented solutions (TMF: Increased partnering NPO food pantry’s operational efficiency by 26.24%). Specializes in conducting end-to-end design processes: user research, product ideation, prototyping, and testing. Effective cross-functional collaborator (CTIL: leading innovation with AI/ML researchers and SDEs), passionate about user-centric design.

Experience

• Product Designer (Project Lead) · Redlab (previously CTIL)01-01-2023

  ● Led user research initiatives, including (5) interviews with firefighters, desk research, surveys, and field studies, to uncover user experience challenges, behaviour patterns associated with incident reporting and edge cases. ● Conceptualized a semi-automated incident report generation system using generative AI and NLP, projected to reduce report composition time by up to 50% (from user interviews with firefighters). ● Conducted solo exploratory research on technical requirements and limitations of generative AI, collaborating with subject matter experts in AI/ML. ● Communicated research findings to stakeholders, influencing team expansion and the addition of data science researchers, software developers, for concept validation (technical feasibility) and further research and development. ● Designed and refined the prototype through 3 rounds of iterations based on feedback from user testing with firefighters.

• Product Designer · Toyota Mobility Foundation07-01-2023 – 07-01-2024

  ● Conducted in-depth explorative research (participatory observations and ethnographic studies) to gain a comprehensive understanding of the complex charitable food distribution system in US and stakeholders involved. ● Learned and Implemented service design and six sigma (SIPOC) methodology creating value stream maps, site maps and user journey maps, analysing, and visually documenting the intricate workflows of the food supply chain. ● Identified the critical bottleneck the pantry operations (language barrier) and facilitated cross-disciplinary collaboration through co-design workshops and design sprints for comprehensive problem-solving and concept development. ● Designed and built a scalable translation web application utilizing Figma and FlutterFlow, and successfully piloted live usability testing of the solution during pantry operations. ● Delivered a 26.24% increase in operational efficiency and a 39.6% reduction in average check-in time at the food pantry.

• UX Research Assistant · Indiana University02-01-2023 – 05-01-2024

  ● Pioneered extensive field research on workplace accessibility, applying a user-centered design approach. ● Synthesized findings from over 40 research papers and articles, establishing a comprehensive overview of the challenges faced by disabled job seekers and the prevalence of accommodation support. ● Leveraged digital ethnography to capture rich, qualitative insights from the disability community on online forums.

• UX/UI Graphic Design Intern · Indesign Elements09-01-2020 – 01-01-2021

  ● Redesigned the company's website and design system, based on user testing and market research. ● Led high-impact marketing campaigns for B2C clients, driving brand strategy and crafting high-fidelity design mockups.

Education

• Indiana University BloomingtonMaster of Science - MS, Human Computer Interaction
• Amity UniversityBachelor of Technology, Civil Engineering

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