Bhairavi Ruparel

About

I have always been curious about how people experience the world, whether through a space, a service, or a digital product. That curiosity led me from interior design to human-centered design, where I now focus on creating intuitive, research-driven experiences that balance human needs and digital innovation. With a Master’s in Human-Computer Interaction from the Institute of Design, I combine strategy, research, and design to turn complex systems into clear, meaningful experiences. I have worked across industries including aviation, food systems, and education, designing and researching solutions grounded in real user needs and measurable impact. My background in spatial design helped me collaborate across disciplines, manage stakeholder priorities, and bring clarity and alignment to complex design challenges. I’m energized by challenges that sit at the intersection of user insight, design strategy, and innovation. Let’s connect if you’re into thoughtful design, curious minds, or conversations that spark good ideas.

Experience

• UX Designer · Impact Partners Studio2025-08-01 –

  • Led research and workflow design for an AI management platform, conducting 5+ early concept tests to translate insights into prioritized MVP feature improvements. • Achieved 4% engagement growth within three weeks by redesigning booking flows and improving content visibility through information architecture and prototypes. • Improved the UI of a live digital resource platform by leveraging rapid prototyping to enhance visual hierarchy, typographic consistency, and layout structure within brand guidelines. • Executed a structured research evaluation of the Chicago domestic court system, mapping service touchpoints and identifying process barriers.

• Research Assistant | UX Researcher · Illinois Institute of Technology2024-10-01 – 2025-05-01

  • Led interviews and synthesized insights using affinity mapping, uncovering key gaps in faculty community engagement systems. • Identified six opportunity areas through stakeholder and systems analysis that guided multi-stakeholder UX research initiatives. • Developed system diagrams and qualitative assessment framework to clarify core challenges and guide actionable planning. • Co-facilitated stakeholder workshop defining KPIs and team alignment, securing next-year funding through research-backed artifacts.

• UX Designer (Sponsored Innovation Project) · United Airlines2024-08-01 – 2024-12-01

  • Collaborated with PMs and UX designers, implemented feedback, and delivered a redesigned boarding experience that reduced wait time by 46%. • Conducted contextual inquiries and intercepts with 15 passengers and gate agents; developed personas and journey maps to define user needs and inform intuitive boarding experiences. • Designed and iterated low- to high-fidelity user experiences in Figma, applied brand guidelines, and incorporated insights from 10 usability tests to reduce cognitive load and solve usability challenges. • Applied WCAG-aligned accessibility principles and extended design system across iOS to ensure UI consistency and scalability.

• Product Designer (Sponsored Project) · Aquamox, Inc.2023-08-01 – 2023-12-01

  • Contributed to end-to-end product innovation for residential water filter, facilitating user interviews, diary studies, and market analysis to identify gaps and define user needs. • Collaborated with client to prototype and test physical design concepts, achieving 40% improvement in task efficiency through iterative testing.

• Interior Designer · Anand patel architects2022-09-01 – 2023-06-01

  • Executed user-centered interiors for three residential and commercial spaces, applying spatial design thinking to optimize flow and functionality. • Created 3D models and technical drawings in AutoCAD and Photoshop, reducing approval time by 50% and streamlining client execution.

Education

• Institute of Design (ID)Master of Design, Human Computer Interaction
• Balwant Sheth School of ArchitectureBachelor of Arts - BA, Interior Design

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