Andrea Noguera
Content & Communications Manager | Brand Strategist
7 yrs experience · <10 hrs/week
About
With a Bachelor of Science in Business Administration and Management from the University of Southern California, specializing in Consumer Behavior, I have cultivated a robust career in content and communications. Currently, I serve as the Content & Communications Manager for California at Soho House & Co, where I enhance brand visibility and engagement. Previously, I was a Content Marketing Manager at Catch+Release, where I spearheaded strategic brand campaigns across various channels and collaborated on events and PR opportunities. My tenure at Catch+Release also included a role as Marketing Specialist, where I achieved significant growth in social media engagement. My career began at Mastercard as an Associate Project Manager, supporting global strategic partnerships. I also gained valuable experience as a Social Media and Brand Management Intern at BCBGMAXAZRIAGROUP, contributing to social media strategies and digital asset production. My diverse experience underscores my expertise in strategic communication and brand management.
Experience
- Content & Communications Manager for California · Soho House & Co12-01-2022
Responsible for managing content and communications strategies for California, likely contributing to brand visibility and engagement.
- Content Marketing Manager · Catch+Release05-01-2021 – 08-01-2022
Developed, executed, and reported on strategic brand campaigns across owned content marketing channels, including website, social media, blog, email marketing, and large content pieces such as research studies, whitepapers, and case studies. Worked cross-functionally to produce events (live and virtual), execute go-to-market strategies, build sales enablement materials, and develop brand, partnership, and PR opportunities.
- Marketing Specialist · Catch+Release02-01-2019 – 03-01-2021
Revamped, strategized, and ran all organic social media channels (Instagram, LinkedIn, Twitter), as well as aided with email marketing, paid advertising, PR efforts, and event planning. Achieved 300% growth across LinkedIn and Instagram, primarily through organic efforts.
- Associate Project Manager · Mastercard07-01-2017 – 02-01-2019
Supported Mastercard's west coast Enterprise Partnerships team, focusing on building global strategic partnerships. Collaborated with internal and external teams globally to develop solutions for clients. Managed projects, created sales materials, developed co-marketing campaigns, aided with strategic planning, and built data reports.
- Social Media and Brand Management Intern · BCBGMAXAZRIAGROUP08-01-2016 – 12-01-2016
Assisted with social media posting, analyzing and reporting on campaign metrics, researching trends, and maintaining brand presence. Contributed to the team's Social Media strategy plan and produced digital assets for intern recruitment.
Education
- University of Southern CaliforniaBachelor of Science - BS, Business Administration and Management, General; Consumer Behavior
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