Cher Carlton

About

Creative Marketing Strategist and Content Producer specializing in social-first campaigns, creator collaborations, and culturally resonant brand storytelling. I translate complex products, ideas, and experiences into digital content ecosystems that drive engagement, education, and growth. With a background in chef partnerships, product launches, community building, and multi-platform content direction, I excel at developing strategies rooted in insight, authenticity, and strong brand POV. I bridge creativity with operations bringing together creators, experts, and consumers through high-quality storytelling that feels editorial, modern, and relevant. I thrive in fast-moving environments, love building systems that scale, and bring a unique blend of creativity, cultural fluency, and executional rigor to every project

Experience

• Head of Marketing · Matfer Bourgeat USA10-01-2024

  At Matfer Bourgeat USA, a leading French cookware and kitchen equipment brand, I lead marketing initiatives that connect our premium products with culinary professionals, from Michelin-awarded chefs to luxury hotels and serious home cooks. My work spans strategic campaign development, chef collaborations, event activations, e-commerce optimization, and content creation across social, digital, and print channels. I manage end-to-end storytelling from concept to execution on campaigns such as the Black Carbon Steel Pan and Exoglass product launches, ensuring messaging resonates with both industry leaders and passionate home cooks. Whether producing chef-driven video content, curating trade show experiences, or crafting digital assets for dealer networks, I focus on elevating brand visibility, fostering industry relationships, and driving measurable results in the foodservice sector.

• Community Manager · Friendship Vending Company03-01-2022

  Executes social media strategies for an online community with over 149K Instagram followers. Community engagement and sales campaign execution in addition to providing support: addressing questions, onboarding new members, managing ongoing dialog on Discord plus other platforms.

• Content Creator · Cher Good Eats05-01-2018

  Former digital blog, turned food storytelling & restaurant recommendation page across various social media channels. Based in Los Angeles, the @chergoodeats page highlights elevated dining experiences, casual eateries, hole-in-the-walls, street foods, and everyday snacks.

• Operations Manager · USC Village and Lyon Fitness Center04-01-2017 – 05-01-2020

  Provided exceptional customer service to over 40K gym members by building lasting relationships to increase member retention. Exceeded club membership sales and renewal goals for both facilities by 15%, demonstrating strong collaboration skills. Marketed different packages to members by using creative selling strategies to fulfill expectations. Advertised classes and other benefits by upselling products

• Social Media and Graphic Design Intern · Hype and Vice08-01-2018 – 05-01-2019

  Curated 1.2M monthly Pinterest viewers within 60 days of interning. Increased monthly views by 1200%. Developed marketing strategies targeting sorority girls in the United States. Created a presence on multiple social media platforms to enhance engagement. Utilized keywords in posts to attract a niche target market. Grew Pinterest presence from 100K to 1.2M viewers. Expanded partnerships allowing the company to work with 60 schools.

• Patient Services Coordinator · Los Angeles Dental Arts

  In this position, I was instrumental in implementing new processes and systems for improving the efficiency and productivity of the office in general and increasing employee engagement. Through assertive leadership, I enabled the dentists and other staff to prioritize and complete tasks related to their roles more effectively. My Key Achievements are as follows: - I used exceptional administrative techniques to manage the office’s daily schedule and coordinate appointments while consistently exceeding the daily sales goal of $10K through nurturing client relationships.

• Liaison and Event Planner · Victoria's Secret Pink01-01-2017 – 12-01-2018

  Promoted the brand and encouraged University of Southern California students to join PINK NATION through social media platforms to increase the overall follower count by over 2.5K people.

• Programming Chair · Cowlings & Illium/Residential Housing Association08-01-2018 – 05-01-2019

  Created events for the university with a budget of $80K, programming for the entire college with more than 800 attendees. Led a team to schedule meetings and submit budget reports to plan events smoothly. Developed professional demeanor by coordinating plans with housing associations. Sourced vendors and event staffing that aligned with event goals.

Education

• University of Southern CaliforniaBachelor of Science - BS, Pre-Dentistry Studies
• University of Southern CaliforniaBachelor of Arts - BA, Media Arts & Practice (Cinematic Arts)
• Franklin High School , SeattleHigh School Diploma, N/A

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