Andrei Bujor-Blanaru

About

A dynamic product manager renowned for crafting high-impact, zero-to-one products that redefine markets. With a proven track record in spearheading initiatives that significantly boost user engagement and retention, I excel in translating visionary ideas into tangible solutions that resonate with users. My expertise lies in deploying cutting-edge engagement and retention strategies, ensuring each product not only meets but exceeds market expectations. Outside of revolutionizing product landscapes, I'm deeply passionate about mentoring aspiring product managers, sharing insights on navigating the complexities of product development and market penetration.

Experience

• Product Manager · Passionfruit11-01-2022

  - Spearheading the innovative development of a talent marketplace for marketing professionals, enhancing the platform's core experience through user-centric solutions. - Leading a cross-functional team to deliver high-impact features that aligned with business objectives and user needs, fostering a culture of experimentation and agility. - Using data-driven decision-making to optimize platform performance and user engagement, identifying growth opportunities and improving the user experience through comprehensive user research and feedback initiatives.

• Enterprise Product Manager · Cox Automotive Inc.12-01-2021 – 11-01-2022

  Cox Automotive is the World's largest automotive service provider with products all across the value chain from build to trade and disposal. I led our enterprise product that connects across the entire vehicle journey. - Strategically advised senior leadership on product validation, design, and delivery, driving the successful launch of a connected solution across 15+ brands. - Developed and implemented an Enterprise Product way of working, enhancing team capabilities in design and delivery frameworks through coaching. - Led UX research to map end-to-end customer experiences, identifying key gaps and opportunities that significantly improved customer satisfaction and retention.

• Senior Product Manager · Freelancer.com02-01-2021 – 12-01-2021

  Freelancer.com is the World’s largest talent marketplace by number of users. - Drove significant growth for the platform's main engines, increasing Weekly Active Users (WAU) 10x and user-generated content significantly, which improved user retention and experience metrics. - Accelerated the delivery of high-value features, contributing to a substantial increase in 90-day retention rates within the active user base. - Implemented a UX and UI redesign that significantly enhanced user experience and performance metrics.

• Senior Product Manager · Friday Media Group01-01-2020 – 02-01-2021

  Friday Media Group is one the UK’s largest, independently run, internet & media services business. With over 40 companies spanning different niches from recruitment to car dealerships. - Led a globally distributed team in the complete overhaul of 18 API-driven web applications, significantly reducing time to market for key deliveries. - Managed the strategic roadmap and product delivery, aligning with the business model pivot that integrated e-learning with recruitment products, resulting in cost savings.

• Product Management Consultant | Founder · The Apricot Company01-01-2018 – 01-01-2020

  Founder. The Apricot Company offered product management consulting services to a wide-range of businesses. - Directed product development overhauls, managing strategic roadmaps and leading cross-functional teams in a dual-track Agile environment, reducing lead time and operational costs significantly. - Evangelized customer development, establishing feedback loops and enabling customer interviews to enhance product offerings.

• Product Lead | Co-founder · Viscuri.ro01-01-2013 – 01-01-2018

  Co-Founded Viscuri with the vision of merging the joy of browsing a vinyl fair with the simplicity of buying a product online. The product helped vinyl collectors fill their long wishlists with quality products through an experience that surpassed the traditional one and delighted its users for years. - Developed and executed the strategic roadmap from market research to MVP development, achieving profitability in the first year and substantial year-over-year growth thereafter.

• Product Manager · AnticariatulTau.ro01-01-2009 – 01-01-2013

  Led the way towards popularizing ecommerce in an extremely traditional niche and opened the door for many other businesses to follow through and disrupt the old world. Throughout my time there, it held the title as the undisputed market leader for 4 years in a row. - Defined the product roadmap, achieving an 80% market share and leading position for four consecutive years, with significant growth in Gross Merchandise Volume (GMV) and high customer satisfaction rates.

• Product Marketing Manager · AnticariatulTau.ro08-01-2008 – 06-01-2009

  - Defined the product roadmap, achieving an 80% market share and leading position for four consecutive years, with significant growth in Gross Merchandise Volume (GMV) and high customer satisfaction rates.

Education

• Universitatea din BucureștiBachelor of Arts - BA, Art History
• National College of Computer ScienceBachelor's degree, Computer Science

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