Dmitriy Dyakonov

About

-Experienced in e-commerce, travel tech, marketplaces, and computer games sectors. -Passionate about utilizing new technologies to fuel business growth through experimentation and data analysis. -Known for quick learning, adaptability, and thriving in fast-paced environments. -Unafraid to take calculated risks, embracing failure as a catalyst for innovation.

Experience

• Product Manager · Overgear05-01-2022

  Overgear is a thriving marketplace that caters to video gamers in North America and Europe, offering a wide range of products and services. My primary aim was to boost revenue by optimizing the activation rate, and collaborating closely with the marketing and sales departments. Results: - Improved "Delivery details" feature, resulting in a 16% increase in conversion rate for first orders; - Successfully launched the "Raid Calendar" functionality by leveraging both in-house development and low-code tools within tight timelines; - Developed a roadmap and assigned ready-to-development tasks for the implementation of a new search feature powered by Elastic Search engine; - Integrated Ai-based personalization and automation marketing tool, resulting in increased ongoing experiments; - Integrated a customer engagement platform to enhance marketing performance. Responsibilities: - Market analysis; - User interviews; - Product roadmaping; - A/B testing and experimentation; - Product analytics; - Backlog grooming and prioritization ; - Requirements eliciting and formalization ; - Preparation of low-fidelity prototypes in Figma; - Scrum team management (2 frontends and 2 backend devs, 2 QA, UX/UI designer, systems analyst).

• Product Manager (part-time) · WeGoTrip05-01-2022 – 09-01-2022

  WeGoTrip is audio tours marketplace that sells products through various distribution channels. I've been helping the team part-time with conversion optimization and establishing an experimentation loop. Results: - Boosted tour booking rate by 20% through the implementation of the "Audio tour preview" feature; - Established a systematic experimentation process within the team; - Restructured event-based analytics with new integrations and events taxonomy.

• Product Manager · Tripsider03-01-2020 – 05-01-2022

  Tripsider is an adventure tours marketplace that operates in North American and Russian markets. I was responsible for growing revenue by optimizing user experience (tourists) through A/B tested improvements and continuous experimentation. Results: - Achieved a significant 15% increase in tour booking conversions through the successful implementation of various features such as a new tour listing with a vertical filter, inclusion of user-generated tour reviews, and optimized tour page structure; - Led the organization of product backlog grooming and prioritization process to ensure effective planning and execution of product development initiatives; - Streamlined regular experimentation process, overseeing an impressive average of 20 hypotheses per month to drive continuous improvement and innovation.

• Product Manager · Akson02-01-2019 – 03-01-2020

  Akson is a dynamic DIY marketplace operating in Moscow, dedicated to assisting small and medium-sized enterprises (SMEs) in effectively reaching and serving customers online. Results: -Streamlined listing process, improving seller activation rate; -Coordinated requirements gathering from stakeholders, both internal and external; -Implemented efficient Kanban product development methodology; -Created a comprehensive 2021 product roadmap.

• Founder/Product Manager · CASE.BY03-01-2015 – 03-01-2019

  CASE.BY is an e-shop catering to customers across Belarus, offering various ancillary products for cell phones such as cases, wall chargers, cables etc. As the founder, my primary goal was to bootstrap this project, driving it from inception to revenue generation. This hands-on experience in e-commerce and entrepreneurship has honed my product management skills, enabling me to deliver exceptional results and drive business growth. Results: - Built e-shop and grew the number of monthly unique visitors from 0 to 15 000 within 3 months; - Improved C1 conversion rate from 0.56% to 0.97% by optimizing product range and pricing; - Increased AOV by 80% by introducing a product page recommendations section; - Developed and launched successfully own product line manufacturing in China; - Opened five retail stores; - Managed 10+ people, grew the company from 4 to 30 people;

• Project Manager/Country Manager · CIVITTA01-01-2012 – 03-01-2015

  Results: - Led and finished successfully 6 consulting projects; - Archived project margin increase from 1% to 19%; - Reached company break-even; - Participated in business development and sales meetings; - Represented annual company results to shareholders; - Incorporated legal entity in Belarus and hired initial team; - Managed a team of 5+ people, which grew to 13.

Education

• Belarus State Economic UniversityBachelor's Degree, Marketing

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