Andrew Smith

About

Graphic designer and printmaker with experience in brand identity development and marketing strategies. Proficient in screen printing and intaglio, committed to positive impact and collaboration in design projects.

Experience

• Teaching Assistant · University of Utah2025-08 –
• Graphic Designer · Freelance2022-01 –

  Assisted with fundamental strategy and positioning for startups and small businesses. Built visual identities and brand books to align with branding and the needs of various target audiences. Designed various web, digital, and print assets to strengthen brand recognition and create cohesion across platforms.

• Head Graphic Designer · University of Utah Student Media2023-08 – 2025-05

  Rebranded to unite the content, visuals, and positioning to align with the organization’s objective. Implemented marketing data analysis and efficient digital design to increase social engagement by 280%. Pushed for more meaningful, impactful content to effectively engage the brand’s target audience and stand out from the competition. Fostered collaboration and teamwork within the departments of the journalism platform.

• Graphic Design Intern · Design of Today2024-06 – 2024-08

  Created and implemented design and marketing systems for advertising and merchandising. Assisted with the creation and amendment of style guides and brand books. Researched design and fashion trends to strategize for future marketing campaigns. Built internal assets to align various departments on goals and branding. Notable Clients include the U.S. Men’s Soccer Team, Hasbro, and Crunchyroll.

• Graphic Design Intern · Lakanto2023-06 – 2023-08

  Worked to push the boundaries of the existing branding and visual identity to create unique packaging and marketing materials. Updated packaging assets and helped execute new file organization systems across the company. Designed web assets for desktop and mobile applications. Assisted with the creation of branding solutions for multiple sister companies. Supported the graphic design and marketing teams before and during presentations to upper management.

Education

• University of UtahBachelor of Fine Arts - BFA, Graphic Design
• Lehi High SchoolHigh School Diploma

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