Alyssa Burton

About

I'm a graphic designer passionate about branding, advertising, visual storytelling, and illustration. I approach every project with a blend of strategic insight and strong visual intuition, aiming to create work that is both beautiful and purposeful. My love for creating started early, but it was through planning and promoting large-scale events that I discovered how much I enjoy combining creativity with leadership. That experience sparked my passion for graphic design and marketing and helped me recognize my strength in casting clear, compelling vision. Over the past few years, I’ve gained hands-on experience in creative marketing within fast-paced industries like athletics and recreation. From leading campaigns to building brand identities, I’ve used design to tell meaningful stories and create real impact. My attention to detail, collaborative mindset, and project management skills have been key to delivering high-quality, effective work. I believe creativity is a gift meant to connect, inspire, and serve. Whether I’m illustrating, designing, or strategizing, I’m committed to doing work that reflects that purpose.

Experience

• Freelance Photography and Design Services · Freelance2021-08-01 –

  Create custom designs including logos, graphics, t-shirts, and invitations.

• Graphic Design Lead · California Baptist University2023-09-01 –

  Support marketing campaign planning and execution; Assist in the creation of written, video, and image content creation; Formulate interactive posters, social media graphics, digital signage, stickers, and apparel; Participate in marketing brainstorming sessions; Measure and report the results of marketing initiatives; Manage timeline for projects.

• Marketing and Communication Assistant and Content Creator · California Baptist University2023-10-01 – 2025-08-01

  Collaboratively work alongside the Marketing & Communication team to identify social media opportunities; Create and curate content across all CBU social media channels; Execute marketing plans on social channels; Identify social media trends and opportunities that align with CBU's mission and purpose; Capture photographs; Shoot and edit videos; Assist with planning and executing social media campaigns; Assist with the creation of a monthly social media calendar; Maintain social media production schedules; Track engagement, impressions, and research on platforms.

• Sports Marketing and Fan Engagement Intern · California Baptist University2022-09-01 – 2023-11-01

  Develop marketing strategies to promote intercollegiate athletic programs; Plan promotional campaigns, including product giveaways; Conduct market research; Evaluate marketing campaigns and advertisements; Lead Graphic Designer; Social Media Manager; Estimate demand for services and products; Develop digital marketing campaigns and in-game advertising; Execute game-day operation duties.

• Community Life Student Worker · California Baptist University2022-05-01 – 2022-09-01

  Plan, execute, and manage a wide variety of events at California Baptist University (CBU), including New Student Orientation; Assist Community Life Staff with any additional help that may be needed in the Community Life Administrative office or on CBU grounds.

• Graphic Design Intern · Esri2025-05-01 – 2025-08-01

  Assist in the development of visual assets for print and digital marketing including brochures, social media graphics, infographics, and event materials, including User Conference (UC) and Esri Staff Barbeque; Collaborate with senior designers and marketing teams to ensure brand consistency across all creative outputs; Contribute to layout design and production for presentations, reports, and internal communications; Prepare and optimize design files for print and web using Adobe Creative Suite.

• Digital Marketing Intern · Futures Training Center2023-05-01 – 2023-09-01

  Assists with the design and execution of social media campaigns; Create weekly calendars to promote the company's brand; Create and distribute infographics and videos on social media; Track social media engagement; Perform social media marketing research; Engage in social media posts; Create compelling graphics and content to share across social channels; Ensure brand message is consistent.

Education

• California Baptist UniversityBachelor of Science, Marketing, Graphic Design
• Martin Luther King High School RUSDHigh School Diploma

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