Angelica Meigs

About

With a robust educational background in Public Relations from Humber College and an Honours Bachelor of Arts in Communication Studies from Wilfrid Laurier University, I bring a wealth of experience in marketing and strategic planning. Currently serving as a Marketing & Business Consultant at Westwood Tree Care, I am responsible for developing the company's first marketing strategy and contributing to strategic planning initiatives. Previously, I held roles such as Customer Lifecycle Marketing Manager at Tackle.io, where I led projects to reduce churn and increase renewals, and Growth Marketing Manager at PointClickCare, overseeing programs to drive marketing growth. My expertise spans lifecycle marketing, customer advocacy, and account-based marketing, with a proven track record of improving product adoption and fostering customer engagement.

Experience

• Marketing & Business Consultant · Westwood Tree Care09-01-2023

  Marketing: Responsible for Westwood's first marketing strategy, focused on boosting lead generation and establishing a foothold in Cambridge, the latest expansion area. Strategic Planning: Collaborating closely with the owner to contribute to strategic planning initiatives aimed at propelling business growth. Business Operations: Ensuring the seamless function of operations including streamlining processes, and optimizing efficiency. People Management: Fostering a supportive environment for team members and intentionally building a culture.

• Customer Lifecycle Marketing Manager · Tackle.io08-01-2022 – 06-01-2023

  Led projects across customer success, enablement, and product that reduced churn, increased renewals, and improved product adoption. Contributed to an integrated marketing campaign that increased product adoption of a core product by 20% in 9 months. Responsible for lifecycle marketing campaigns to meet customers at their point in the journey with helpful content. Developed customer advocacy assets including case studies, references, and customer quotes. Organized and hosted various customer virtual events to improve product utilization and foster connectedness among customers, achieving the highest registration and attendance in 1 year of the event running. Managed the customer community on a contract basis for 12 months, promoting membership and engagement with the customer base as well as internal adoption.

• Growth Marketing Manager · PointClickCare2022 – 08-01-2022

  Oversaw collaborative execution of programs that drive the growth of PointClickCare's marketing generation. Responsibilities included running experiments across the funnel, improving conversion rates, content strategy, and working cross-functionally to shape PointClickCare's organic growth strategy. Managed customer nurture programs, content writing, and analysis of channel performance.

• Growth Marketing Specialist · PointClickCare2021 – 2022

  Responsible for creating targeting strategies including ideal customer profiles and buyer personas. Supported the development of corporate value pillars.

• Account Based Marketing Specialist, National · PointClickCare11-01-2019 – 01-01-2021

  Created and implemented account-based marketing strategies with the goal of supporting national sales targets across the United States.

Education

• Humber CollegePostgraduate Certificate in Public Relations, Public Relations
• Wilfrid Laurier UniversityHonours Bachelor of Arts, Communication Studies (co-op option)

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