Brooklyn Patrick

About

With over 15 years of experience in the marketing and communications industry, I am a driven and creative professional who specializes in strategic planning inspired by psychology, consumer behaviour and data analytics. Throughout my career, I have worked in a variety of industries including not-for-profits, real estate, hospitality and tourism, and both the public and private sectors. I also happen to really enjoy designing websites, stationary, promotional items and print ads - anything graphic design, really. 🤷🏼‍♀️ I’d love to help grow your business or brand, please feel free to connect with me or send me a message!

Experience

• Professor · Lambton College04-01-2024

  As a Professor at Lambton College, responsible for delivering lectures, developing curriculum, and mentoring students to enhance their academic and professional growth.

• Fundraising Coordinator · Sherwood Park Manor07-01-2024

  As a Fundraising Coordinator, responsible for planning and executing fundraising events and campaigns to support the organization's financial goals.

• Business Owner · Art of the Offer07-01-2019

  Art of the Offer, formerly known as Brooke Media Design, aims to work with small business owners to develop key marketing activities that work within their budget. Our mission is to provide accessible, affordable, quality marketing services to small businesses. We've worked with businesses in industries including agriculture, trades, hospitality and tourism. Our services range from strategic planning and creative brainstorming, to media buying and graphic design, to digital advertising and social media management.

• Marketing Director · The Dymond Group of Companies10-01-2022 – 03-01-2024

  Directed all marketing efforts to establish a strong market presence and promote brand awareness. Developed and executed comprehensive marketing strategies to attract investors and stakeholders, aligning with the company's growth objectives. Oversaw the creation and implementation of targeted marketing campaigns across various channels, including digital, print, and events, to reach key audiences. Analyzed market trends and competitor activity to identify growth opportunities and drive strategic decision-making. Utilized data-driven insights and analytics to measure campaign effectiveness and optimize marketing efforts for continuous improvement. Assisted with market research, funding applications, RFPs and MOUs.

• Marketing Manager · Euro Tile & Stone12-01-2021 – 04-01-2022

  Spearheaded marketing initiatives enhancing brand recognition and market presence in the Ottawa, Montreal and Toronto region. Developed and executed comprehensive marketing and communication strategies to drive company growth and expansion. Implemented public relations and traditional out of home advertising campaigns, including media buying, to reach target audiences effectively. Enhanced online presence through strategic social media management and targeted paid advertising campaigns. Monitored and analyzed metrics and analytics to evaluate campaign performance and optimize marketing efforts. Cultivated a positive company culture by proposing and executing innovative initiatives such as the QR code project, company look books, and internal communications strategies. Established and maintained monthly newsletter to keep stakeholders informed and engaged. Created visually appealing graphics for billboards, print magazines, and TTC transit, contributing to increased brand visibility and recognition. Managed and allocated marketing budget effectively, optimizing resources to achieve maximum ROI and drive company objectives.

Education

• University of OttawaBachelor of Communication, Communication and Media Studies
• Humber CollegeReal Estate

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